Revolution Studios has acquired a stake in Latino digital entertainment company Latin Everywhere and has licensed Spanish-dubbed versions of titles from its 120-film library for distribution through Latin Everywhere’s over-the-top platform, Pongalo.
The amount of Revolution’s investment in Latin Everywhere was not disclosed. The startup, formed in 2014 by the merger of Latin Anywhere and GoTV, is backed by Latin Everywhere chairman Rich Hull and a group of private-equity investors.
Latin Everywhere said it will use Revolution’s strategic investment to expand the worldwide Pongalo OTT service with an upcoming subscription VOD offering, which will include the most popular titles from Revolution’s library such as “xXx,” “Maid in Manhattan” and “Black Hawk Down” (pictured above). Currently, Latin Everywhere’s library includes more than 50,000 hours of film and TV content, including telenovela “Juana la Virgen,” the basis for the hit U.S. television series “Jane the Virgin.”
“We are acutely aware of the importance of tapping into the world’s vast, tech-savvy Latino audiences,” said Revolution CEO Vince Totino. “Based on the value and enormous growth potential we see in the Pongalo platform’s ability to reach these audiences, we have decided to make a strategic investment in Latin Everywhere.”
Latin Everywhere’s Hull and CEO Jorge Granier added in a joint statement that Revolution’s movies “will add tremendous value to the content we offer our users as we add a subscription component to Pongalo’s OTT platform.”
Pongalo’s Latino-focused film and TV network of 800 YouTube channels topped 2 billion views last year, primarily from mobile devices, according to Latin Everywhere. The Pongalo OTT platform, launched in beta last year as a free service, uses proprietary streaming and video-distribution technology acquired from startup InMoo.