‘Prison Break’ Vaults Fox Atop Upfronts Digital Buzz

Fox’s “Prison Break” reboot emerged as the buzziest program out of last week’s broadcast upfronts after garnering more than 10.3 million engagements across digital platforms.

For the period between May 16-22, the series’ trailer generated 1.5 million reactions from fans on Facebook, most of any other new series teased at upfront presentations. The video also ranked as the most viewed trailer on YouTube, with more than 7 million views.

Alongside “Prison Break,” Fox was responsible for five of the top 10 most engaging programs coming out of upfronts this year, with the network successfully activating fan communities of “Lethal Weapon,” “The Exorcist,” and “24: Legacy” as they launch the revivals.

While “Prison Break” led based on cross-channel engagement, NBC’s upcoming series “This Is Us” published the most-viewed trailer out of upfronts, attracting more than 46 million combined views across Facebook and YouTube – 16 million more views than “Prison Break” in second place. Additionally, NBC was the most talked-about network in relation to upfronts, nearly tripling all other broadcast networks based on Twitter and Facebook conversation.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Upfronts Monday May 16, 2016 – Sunday May 22, 2016

RANK PROGRAM NETWORK RATING(000)
1 Prison Break FOX 10,356
2 This Is Us NBC 6,156
3 Timeless NBC 5,148
4 Star Trek CBS 2,592
5 Son of Zorn FOX 1,701
6 Lethal Weapon FOX 1,648
7 The Exorcist FOX 1,540
8 The Good Place NBC 1,535
9 24: Legacy FOX 1,465
10 Speechless ABC 1,252

Cable/Streaming Monday May 16, 2016 – Sunday May 22, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 Game of Thrones 9,328
2 2 Key & Peele 7,728
3 3 Dance Moms 6,818
4 4 Top Gear 6,202
5 5 Lip Sync Battle 5,465
6 RuPaul’s Drag Race 2,685
7 8 Impractical Jokers 2,665
8 7 Pretty Little Liars 2,639
9 10 Impact Wrestling 2,158
10 Mr. Robot 1,881

Late Night Monday May 16, 2016 – Sunday May 22, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 63,078
2 3 The Late Late Show With James Corden 38,472
3 2 Jimmy Kimmel Live! 32,704
4 Saturday Night Live 22,425
5 5 Conan 15,191

Trending Monday May 16, 2016 – Sunday May 22, 2016

PROGRAM RATING(000) % CHANGE
Star Trek 2,592 +3,650,658%
Son of Zorn 1,702 +1,206,657%
The Exorcist 1,541 +61,474%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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