George Woolley Portal A
Courtesy of Portal A

George Woolley, who had been Maker Studios VP of originals for a little over a year, has joined Portal A in the same capacity to oversee development and sales of premium projects for the digital branded-content and entertainment studio.

Woolley will be based in Portal A’s L.A. office. At Maker, he had been in charge of developing more than 30 original series, including scripted, animated, documentary, talk show and digital programming. Before joining Maker in June 2015, was an executive producer at Red Bull Media House, an executive producer for Yahoo’s original programming, and a producer at MTV.

In a side project, Woolley also has served as creative director for Fog and Smog, a creative collective that has produced viral videos such as “Whole Food Parking Lot” and “Yoga Girl.”

“George combines 15 years of industry experience, a deep passion for creating premium digital content, and a creative voice that will guide our work moving forward,” Portal A managing partner Zach Blume said in announcing his hire.

Portal A, which has offices in San Francisco and L.A., has about 30 employees. The company has produced branded content for brands including YouTube, Google, Twitter, Lenovo, Proctor & Gamble, NBCUniversal, Universal Pictures, Legendary, Macy’s and Banana Republic. Portal A also has produced original series, including reality show “White Collar Brawlers” on NBCU’s Esquire Network.

Currently, Portal A is working to bring out a slate of over 30 projects into the market including “Song Voyage,” a six-episode comedy series following music group the Gregory Brothers — who rose to fame with their autotuned viral videos on YouTube — as they tour six Asian countries learning about local culture and partnering with local musicians to create a unique music video.

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