‘Orange Is the New Black’ Fans Binge and Repeat: Netflix Finds 53% Have Rewatched an Entire Season

Orange is the New Black season
Courtesy of Netflix

Netflix and chill — and repeat? “Orange Is the New Black” is one of the streamer’s most rewatched original series, with 53% of the prison dramedy’s fans having gone back to at least one of the first three seasons, according to a Netflix-commissioned survey.

Season 4 of “Orange Is the New Black” debuted Friday in Netflix’s 190-plus markets worldwide. The show, produced by Lionsgate TV, has been renewed for three additional seasons with showrunner Jenji Kohan committed for seasons 5, 6 and 7.

The survey, conducted by Google from June 2-10, polled 1,613 responses among Netflix subscribers in the U.S., Mexico, Canada and the U.K. Respondents were required to confirm their intent to watch season 4 of “OITNB” to participate.

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Netflix didn’t reveal how “OITNB” compares with other original or licensed TV series on the service vis-a-vis rewatch rates. But it says the prison dramedy is among its most “devoured” shows by binge-watchers, with viewers typically consuming an entire 13-episode season in four days in 2.5 hours per session.

According to Netflix, viewers prefer to rewatch the final three episodes of a season of “OITNB” but the No. 1 most revisited one is season 1, episode 1 (“I wasn’t ready”), when Piper Chapman finds herself on the way to Litchfield prison for an old drug-running offense.

In the last three years, “Orange Is the New Black” rewatching has reached its peak in June, ahead of the next season’s release. Of viewers polled, 21% said they plan to rewatch the previous season while 41% plan to rewatch all 36 prior episodes. The survey found “OITNB” viewers are willing to give up making their bed (30%), cleaning the house (36%) and cooking (10%) to have more time to binge.

Top reasons cited by “OITNB” fans for rewatching past seasons include sleuthing for possible foreshadowing in previous storylines (25%) and reliving moments with favorite characters (29%). Another 25% simply said that it’s their favorite show.

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