People, Madica Productions to Develop Novogratz
Catherine Hall

Madica Productions, Content 23 and People Productions have partnered to produce 10-episode series “The Castle Next Door – The Novogratz Family Takes Hollywood.” The digital series will follow design family the Novogratzes, who have recently relocated from New York and are redesigning a 1920s-built castle in the Hollywood Hills.

All 10 episodes will be available March 23 for streaming simultaneously on People.com and promoted across all People platforms including Facebook, Twitter, Instagram, Snapchat Discover and YouTube, and will coincide with a print feature in the April 4 issue of People.

Based on the Novogratz blog for People.com, the series documents Robert and Cortney Novogratz and their seven children on the renovation of their new Los Angeles home, as well as their adjustment in moving the entire family across the country.

Madica’s managing director Jeff Tahler and Sunshine Sachs CEO Shawn Sachs will serve as exec producers, along with Eric Conte and Daniel Weinreich of Content 23. Additionally, Damiano DeMonte of Sunshine Sachs will serve as associate producer.

“This is a perfect example of the type of synergy we envisioned when we launched Madica,” says Sachs. “There are a number of individuals across both Sunshine Sachs and Madica who are responsible for putting this project together, not the least of which is the Novogratz family, who continue to show the world their on-camera appeal,” adds Tahler. “We look forward to working with People to tell the next chapter of their story.”

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