The New York Times launched a new video project dubbed The Daily 360 Tuesday, with the goal of releasing at least one 360-degree video every day. Videos will be made available via the paper’s website, its mobile apps as well as its virtual reality apps and Samsung VR, the video service formerly known as Milk VR that’s exclusive to Samsung’s Gear VR headset.
The Daily 360 is being produced in partnership with Samsung, which is equipping Times journalists around the world with its Gear 360 video cameras and other equipment. The first video, published Tuesday, consists of a 70-second clip that takes viewers into a bombed-out building in Yemen, where an airstrike killed over 100 civilians.
The New York Times has been working with 360 video for some time. Last year, the paper released “The Displaced,” an 11 minute VR short doc about three refugee children that recently won a Grand Prix at the Cannes Lions festival. The New York Times also teamed up with Google a year ago to distribute more than one million Cardboard virtual reality viewers to its subscribers.
“Last year we delivered the VR experience to the masses, along with dozens of VR films since then, but now it’s time to make 360 video a part of the daily news report, as common as text or interactives,” said Times EVP and Chief Revenue Officer Meredith Kopit Levien Tuesday.