Netflix’s ‘Stranger Things’ Trailer Builds Buzz for Thriller

finn wolfhard - Netflix - Stranger
Courtesy of Netflix

Netflix continues to double down on original content, and the streaming service’s upcoming horror thriller “Stranger Things” blew up on social thanks to a creepy new trailer.

The trailer generated more than one million engagements across digital platforms,  1.5 million views on YouTube and 1.8 million views on Facebook this week, drawing comparisons to Spielberg and classic ‘80s science fiction thrillers.

HBO had a strong showing as well, with “Game of Thrones” generating 11.6 million engagements, thanks in part to one clip of a plot-twisting reveal earning a higher than average 1.8 million views on Facebook alone. Look for “Game of Thrones” to increase in the rankings as the season finale approaches on June 26.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Jun 6, 2016 – Sunday Jun 12, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 America’s Got Talent 55,217
2 2 The Voice 13,778
3 3 Kitchen Nightmares 7,407
4 4 America’s Funniest Home Videos 2,434
5 6 Ninja Warrior 1,855
6 This Old House 1,811
7 5 Empire 1,466
8 8 American Idol 1,454
9 So You Think You Can Dance 1,025
10 9 The Simpsons 857

Cable/Streaming Monday Jun 6, 2016 – Sunday Jun 12, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 Dance Moms 12,755
2 2 Game of Thrones 11,606
3 6 Pretty Little Liars 7,771
4 5 Lip Sync Battle 7,496
5 3 Top Gear 6,999
6 Key & Peele 6,420
7 7 Impact Wrestling 3,026
8 8 Jay Leno’s Garage 2,877
9 Keeping Up with the Kardashians 2,781
10 9 Impractical Jokers 2,194

Late Night Monday Jun 6, 2016 – Sunday Jun 12, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 54,613
2 3 Jimmy Kimmel Live! 31,394
3 2 The Late Late Show With James Corden 29,218
4 4 Conan 17,677
5 Last Week Tonight with John Oliver 12,009

Trending Monday Jun 6, 2016 – Sunday Jun 12, 2016

PROGRAM RATING(000) % CHANGE
Sex and the City 135 +44,775%
Stranger Things 1,301 +35,845%
F*uck, That’s Delicious 161 +33,997%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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