Netflix Interested In Virtual Reality, Tests Second-Screen Experience

Netflix continues to be very interested in virtual reality, an executive of the streaming service said on the sidelines of the Mobile World Congress conference in Barcelona this week, according to a report from Trusted Reviews.

Netflix VP of product innovation Chris Jaffe told reporters that virtual reality (VR) seems to be all about gaming in its early days, but that the company is very interested in ways to use it for storytelling. “We’re tracking where that goes,” he said according to the outlet.

The video service used MWC to give press an early look at some of the products it is working on and testing right now. In addition to programming in 4K and HDR, this also included new mobile apps. Mobilesyrup reported that Netflix’s iOS app will soon allow users to manage their mobile data usage, which should come in handy for anyone streaming over a mobile network.

Equally interesting: Netflix is also getting ready to roll out a new second-screen experience as part of its mobile apps. This will allow users to see which actors are in the show they’re currently watching, and read up on their bio, according to Mobilesyrup. This sounds very much like functionality offered for some time by Amazon and Google as part of their mobile video-viewing apps.

More Digital

  • Marvel Studios' BLACK PANTHER..Black Panther/T'Challa (Chadwick

    ‘Black Panther’ Tops Studios’ TV Ad Spending

    Netflix continues to be very interested in virtual reality, an executive of the streaming service said on the sidelines of the Mobile World Congress conference in Barcelona this week, according to a report from Trusted Reviews. Netflix VP of product innovation Chris Jaffe told reporters that virtual reality (VR) seems to be all about gaming in its early […]

  • Dua Lipa Dan McCarroll

    Dan McCarroll, Former President of Warner Bros. Records, Joins Amazon

    Netflix continues to be very interested in virtual reality, an executive of the streaming service said on the sidelines of the Mobile World Congress conference in Barcelona this week, according to a report from Trusted Reviews. Netflix VP of product innovation Chris Jaffe told reporters that virtual reality (VR) seems to be all about gaming in its early […]

  • spotify-logo

    Spotify Hints at Hardware Plans in New Job Listings

    Netflix continues to be very interested in virtual reality, an executive of the streaming service said on the sidelines of the Mobile World Congress conference in Barcelona this week, according to a report from Trusted Reviews. Netflix VP of product innovation Chris Jaffe told reporters that virtual reality (VR) seems to be all about gaming in its early […]

  • imdb

    Federal Judge Bars California's Actor-Age Censorship Law

    Netflix continues to be very interested in virtual reality, an executive of the streaming service said on the sidelines of the Mobile World Congress conference in Barcelona this week, according to a report from Trusted Reviews. Netflix VP of product innovation Chris Jaffe told reporters that virtual reality (VR) seems to be all about gaming in its early […]

  • otter-media-andy-forssell-sean-kisker-jennifer-cho-alan-beard

    AT&T/Chernin's Otter Media Adds Andy Forssell, Three Other Execs to Senior Management Team

    Netflix continues to be very interested in virtual reality, an executive of the streaming service said on the sidelines of the Mobile World Congress conference in Barcelona this week, according to a report from Trusted Reviews. Netflix VP of product innovation Chris Jaffe told reporters that virtual reality (VR) seems to be all about gaming in its early […]

  • Jim Gaffigan

    Jim Gaffigan to Release Next Stand-Up Special Direct to Digital (EXCLUSIVE)

    Netflix continues to be very interested in virtual reality, an executive of the streaming service said on the sidelines of the Mobile World Congress conference in Barcelona this week, according to a report from Trusted Reviews. Netflix VP of product innovation Chris Jaffe told reporters that virtual reality (VR) seems to be all about gaming in its early […]

  • BuzzFeed logo

    BuzzFeed Had 65 Billion Video Views in 2017. But What Does That Mean for Ad Dollars?

    Netflix continues to be very interested in virtual reality, an executive of the streaming service said on the sidelines of the Mobile World Congress conference in Barcelona this week, according to a report from Trusted Reviews. Netflix VP of product innovation Chris Jaffe told reporters that virtual reality (VR) seems to be all about gaming in its early […]

More From Our Brands

Access exclusive content