Food Network cutthroat-kitchen
Courtesy of Food Network

Scripps Networks Interactive is ending its distribution deal with Netflix for shows like Food Network’s “Cutthroat Kitchen” and HGTV’s “House Hunters.”

The programmer “made the strategic decision not to extend our SVOD agreement with Netflix past the end of this year,” Scripps Networks Interactive COO Burton Jablin
said on the company’s earnings call Monday. “In the end, it really is not the kind of dual-revenue model that best monetizes our content over the long term.”

CEO Kenneth Lowe also on the call indicated that SNI felt it was forgoing advertising dollars with the Netflix deal: “We have such compelling content for advertisers that we just don’t want to really cut ourselves off from any opportunity.” But, Lowe added, “we gained a lot of internal knowledge on the digital side and on the best way to monetize this content, including the further expansion and development of our digital sales team.”

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Each episode of “Property Brothers” involves Drew and Jonathan Scott helping people realize they can get more for their money by converting eyesores into dream homes. In the episode “Chic and Modern Home to Entertain in Style,” before work could commence, they also had to help a homeowner get past her prior negative experiences with home renovations. “‘Property Brothers’ is a winning concept for HGTV,” says Allison Page, g.m., HGTV, DIY Network and Great American Country. “It stars highly skilled and charismatic talent who deliver excellent advice and home renovations in every episode. ”

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Netflix declined to comment.

Netflix currently offers U.S. subs access to past seasons of Food Network’s “Diners, Drive-ins and Dives,” “Food Network Star,” “Cupcake Wars,” “Chopped” and “Cutthroat Kitchen” (pictured above); HGTV’s “House Hunters,” “Property Brothers,” “Flip or Flop,” “Fixer Upper” and “Love it or List It”; Travel Channel’s “Man v. Food” and “Expedition Unknown”; and DIY Network’s “Kitchen Crashers.”

SNI inked its pact with Netflix in the fall of 2014, after the programmer’s previous SVOD deal with Amazon Prime Video ended in March 2014.

Scripps Networks Interactive has been active in licensing its programming to over-the-top players, including AT&T’s soon-to-launch DirecTV Now, Dish Network’s Sling TV, Sony’s PlayStation Vue and Verizon’s G090.

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