Netflix May Offer ‘Clean’ Versions of Its Shows to Some Subscribers

Marco Polo netflix cancelled
Phil Bray for Netflix

Netflix’s CES keynote quickly got raunchy when late-night talker Chelsea Handler took the stage Wednesday morning in Las Vegas, with Handler and fellow Netflix star Will Arnett joking about drugs, sex and horse genitalia. The internet video service used Handler’s appearance to tease her upcoming daily talk show, which will debut on Netflix this spring.

But as Netflix expands internationally and strikes distribution deals with a variety of service providers and even airlines, it may one day be offering sanitized versions of some of its content with special cuts to omit mature content, admitted Netflix CEO Reed Hastings during a post-keynote press conference.

Hastings said the company hasn’t decided yet on how to address issues around more mature content. “We’ll see and we’ll have to learn,” Hastings said in response to a question about local cultural sensibilities. He went on to compare the issue to “airplane cuts” — the type of edits studios frequently do to make their R-rated fare safe to be consumed in a semi-public space. “Entertainment companies have to make compromises over time,” he added.

Netflix’s chief content officer Ted Sarandos jumped in to stress that Hollywood has been dealing with these issues for a long time, suggesting that Netflix may over time find similar answers.

The issue of airplane cuts isn’t entirely hypothetical for Netflix: The company began a partnership with Virgin America last year, streaming its catalog to Virgin passengers as part of the airline’s in-flight entertainment offering. As of now Netflix is making its entire catalog available to Virgin passengers, according to a Netflix spokesperson.

But content may also be an issue as Netflix is trying to enter some of its final markets this year. On Wednesday, Netflix announced the expansion into 130 additional countries. Altogether, Netflix is now available in 190 countries, covering almost the entire globe, with China being a notable exception.

Netflix needs to get government approval to launch in China, which tightly regulates all terrestrial and online broadcast. “It takes time working with the government,” Hastings said Wednesday, adding: “We are continuing to work on that, and we are very patient.” He didn’t go into details about some of the issues at stake, but it’s likely that China would like to have a final say on available content as well — and having clean versions of some of its shows could help with just that.

In fact, Netflix has already started to sanitize some of its content for a nearby market: Viewers in Japan don’t get to see full frontal nudity in shows like “Marco Polo.” Instead, they’re being served streams that pixelate nudity, like it is common on Japanese TV as well.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 3

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Carolyn harvey says:

    Please there are many people who want this i epuld pay extra just to have peace of minf

  2. jedi77 says:

    The least we as consumers should expect is a CLEAR warning that the content has been altered from it’s original version.

  3. David Portwood says:

    I try to avoid censored content. I was just watching Galaxy Quest on Netflix, and I noticed that they dubbed Sigourney’s original line “Well f that!” with “Well scrw that!”. Doesn’t seem like a big deal, but it’s an awkward step down a slippery slope that ends with nothing but sanitized, boring, white bread shows that think “edgy” is Charlie Sheen and Jon Cryer giggling with each other over some masturbation joke.

More Digital News from Variety