Major League Baseball, looking to pull younger audiences into its 2016 postseason orbit, is launching its first scripted series next week: teen romantic comedy “Out of My League,” produced by digital studio AwesomenessTV, starring popular YouTube vlogger and actress Lauren Elizabeth Luthringshausen.
The six-part series — shot in and around L.A.’s Dodgers Stadium — premieres Sept. 19 on AwesomenessTV’s YouTube page, with new episodes debuting every Monday through the finale on Oct. 24, the day before game one of the World Series.
“Out of My League” stars Luthringshausen, who has a combined 3 million social followers, and Brian Redmon (654,000 fans). The cast includes Caeli Santa Olalla (16.9 million fans) and Ryan Abe (857,000 fans), while L.A. Dodgers All-Star center fielder Joc Pederson (who has 439,000 fans) also makes a special appearance.
The show follows Claire (Luthringshausen), a die-hard Dodgers fan visiting her dad in L.A. for the summer, and Chase (Redmon), a surfer who doesn’t know much about baseball. Claire spends her days at the ballpark rooting on her team, until she meets Chase and both of their worlds are turned upside down.
“We produce premium content that engages our Gen Z audience, and partnering with MLB gave us the opportunity to make stories with the themes this audience cares about in the iconic setting of America’s pastime,” said Paul Kelly, chief partnerships officer at AwesomenessTV. “‘Out of My League’ brings a new perspective of the baseball experience to this audience, whether they are established supporters of teams or new baseball fans.”
Felicia Principe, director of brand advertising and marketing for Major League Baseball, added, “AwesomenessTV’s unique ability to create high-valued productions with influencer talent made them the ideal partner to bring a true baseball experience to our younger fans.”
AwesomenessTV is majority-owned by Comcast (which recently completed its acquisition of DreamWorks Animation), with minority stakes held by Hearst and Verizon.