Live Nation has partnered with virtual reality (VR) streaming startup NextVR to stream hundreds of concerts and other events to users of VR headsets. A first concert will be streamed this summer, and both companies plan to release a full schedule later this year.
The partnership is a big win for NextVR, which has made itself a name for streaming boxing matches, golf tournaments and even political debates in VR. The startup recently raised a $30.5 million Series A round of funding from Comcast, Time Warner and others.
NextVR was able to strike a multi-year deal for music events with Live Nation. This will will eventually also include pay-per-view, which could be intriguing new business proposition for the music industry. “NextVR is planning to bring quite a few acts to the platform at no cost and innitially – all programming will be free. Pay-for-view programs will likely follow – at a time determined by NextVR and LiveNation,” said a NextVR spokesperson.
Update: 7:20am: This post was updated with a statement from NextVR.