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Lionsgate Helps Vimeo Launch Global Television Store; Licensing Deal Includes ‘Orange Is the New Black,’ ‘Mad Men’

Lionsgate has become the first Hollywood studio to license its shows — include “Orange Is the New Black” and “Mad Men” — to Vimeo’s global television store.

The two companies made the announcement Tuesday. They said the service will officially launch Oct. 18 at Mipcom in Cannes with kickoff ceremonies led by Lionsgate President of Worldwide Television & Digital Distribution Jim Packer and Vimeo’s Head of Global Content Acquisitions and Distribution Sam Toles.

Lionsgate said the deal covers virtually its entire catalog of nearly 80 series including “Casual,” “The Royals,” “Weeds,” “Nurse Jackie,” “Boss,” “Blue Mountain State” and “Manhattan.”

“Our collaboration with Barry Diller and Vimeo is the latest example of our commitment to partner with world-class platforms to serve online, next generation consumers,” said Lionsgate CEO Jon Feltheimer.  “We’re proud to be the exclusive launch partner of platforms such as Vimeo that are transforming the face of entertainment and bringing our content to consumers around the world through an expanding array of touchpoints.”

Lionsgate also said its movie titles will be added to the Vimeo service for rental in the U.S. after the launch. The studio did not specify which movies will be available but it’s expected to include a large number of films from Lionsgate’s library comparable to what’s available on iTunes and Amazon — both which offer the four “Hunger Games” titles.

Diller, chairman and senior executive of Vimeo parent company IAC, said more deals are coming.

“We’re proud to launch Vimeo’s first ever transaction-based global television store with Lionsgate’s acclaimed television series,” Diller said. “Their television slate includes nearly 80 series on 40 different networks, and they are a great partner with whom to kick off a service that will bring premium scripted shows from the U.S. to our hundreds of millions of viewers around the world.  They are the first of many top Hollywood studios we expect to attract in the months to come.”

Lionsgate said it had previously become one of the first studios to partner with Starbreeze, Steam, Google’s virtual reality Daydream initiative, Comcast’s Xfinity service and other digital platforms to deliver “premium” content to its consumers.

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