Female-Focused Digital Network Kin Community Raises $13.5 Million from Tegna, Others

Kin Community
Courtesy of Kin Community

More money is rolling into digital video: Kin Community, a multiplatform network focused on young women, has raised $13.5 million in new funding.

The Series D financing round was led by previous investor Emil Capital Partners, with participation from Tegna — the new name of Gannett Co.’s broadcasting business, after it spun off its publishing group — as well as Canada’s Corus Entertainment and Australia’s Allure Media. That brings Kin to a total of $40.5 million raised to date; other investors include Mayfield, General Catalyst, Rustic Canyon and Atomico.

As part of the new funding, Kin and Tegna, which owns or operates 46 TV stations as well as Cars.com and other internet businesses, will work together to explore “potential opportunities” for content sharing, sponsored content and cross-promotion.

The news comes as two other digital-video players announced funding this week: Russell Simmons’ All Def Digital pulled in $10 million led by Allen DeBevoise’s Third Wave Digital Partners, and Woven Digital announced an $18.5 million round led by WPP.

Kin Community, based in Santa Monica, said it plans to use the new funding to boost original content production and distribution across social, over-the-top and traditional media platforms; expand into international markets including Australia and the U.K.; and invest in global sales, marketing and partner management infrastructure. In the fall of 2016, Kin will launch Kin ANZ in Australia and New Zealand in partnership with Allure Media.

The company’s creator partners include Rosanna Pansino (of Nerdy Nummies), Hannah Hart (MyHarto), Jenn Im (Clothes Encounters), Lauren Riihimaki (LaurDIY) and Rachel and Byron Talbott. In Canada, where the company launched Kin Canada in 2014 in partnership with Corus Entertainment, its talent roster includes Yolanda Gampp (How To Cake It), Rachel Cooper (Rachhloves) and Lauren Toyota (Hot For Food).

“There are over 800 million young women around the world on a journey to define home for themselves,” Kin Community co-founder and CEO Michael Wayne said in a statement. “With our new partners and funding, we will further our mission to inspire and inform this generation through our extraordinary content and creator community.”

Founded in 2007, Kin Community says it has more than 170 million social followers and serves more than 600 million video views every month.

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