‘Key and Peele’ Gets Digital Afterlife: Comedy Central Launches Site With 300-Plus Sketches

key-and-peel digital site
Courtesy of Comedy Central

Comedy Central’s popular sketch series “Key and Peeleended its run after five seasons last fall, but the cabler is still profiting from the duo’s creative output online.

The redesigned site for “Key and Peele” hosts more than 300 sketches — every single one created for the show — including 176 never before released (officially) online. In addition, the destination will include new original content including shareable GIFs and an illustrated “Key & Peele Dictionary” highlighting some of the show’s most memorable catchphrases (e.g. “dicknanigans,” “nooice” and “I said bitch”) along with a pronunciation guide.

The show, from creators and stars Keegan-Michael Key and Jordan Peele, has already been a digital hit. According to Comedy Central, the “Key and Peele” content has delivered more than 1 billion streams across multiple digital platforms.

“Fans constantly ask us when new online content is coming and we’re really excited to announce it’s finally here,” said Key and Peele.

The site will showcase fan-favorite characters like Meegan and Andre, Mr. Garvey, the Substitute Teacher, Wendell, and the Valets. Users can filter sketches by season, character and category as well as curated by collections (including celebrity favorites, sex, weed, nerd, horror, politics and football).

The Viacom-owned cable channel also has registered several URLs with “Key & Peele” catchphrases that redirect to the site. Those include liamneesons.com, obamaandluther.com, Isaidbiiiiiiiiiitch.com, meeganandandre.com and insubordinateandchurlish.com and holygarbanzobeans.com.

Credits for the series include Key, Peele, Jay Martel, Ian Roberts, Peter Principato and Joel Zadak as executive producers. “Key and Peele” was directed by Peter Atencio, who was also co-executive producer.

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