You will be redirected back to your article in seconds

Kanye West Gives Tidal Big Boost With Exclusive Album

Kanye West gave Tidal a big boost this weekend by releasing his latest album “The Life of Pablo” exclusively on the Jay Z-owned streaming service. And after first promising a limited exclusive, West doubled down on Tidal Monday, announcing that the album won’t be available anywhere else in the foreseeable future.

West released his long-awaited seventh studio album on Tidal Sunday, telling his fans on Twitter: “I decided not to sell my album for another week. Please subscribe to Tidal.”

Just one day later, West struck a different tone, announcing on Twitter that the album “will never ever be on Apple.” And it looks like we won’t be seeing it anywhere else either: “And it will never be for sale… You can only get it on Tidal.”

All of this promotion seems to have had a significant impact on Tidal’s usage: The service’s iOS became the most popular free app on Apple’s App Store this weekend, handily beating competitors like Pandora and Spotify.

This isn’t the first high-profile exclusive for Tidal. Last week, West streamed his fashion show and album premiere exclusively on the service. And last month, Rihanna gave Tidal a short exclusive window for the release of her latest album Anti, which prompted one million sign-ups for the service in half a day.

More Digital

  • Peter Hutton

    Facebook Recruits Eurosport Chief Peter Hutton to Lead Global Sports-Rights Deals

    Kanye West gave Tidal a big boost this weekend by releasing his latest album “The Life of Pablo” exclusively on the Jay Z-owned streaming service. And after first promising a limited exclusive, West doubled down on Tidal Monday, announcing that the album won’t be available anywhere else in the foreseeable future. West released his long-awaited […]

  • NBCUniversal Content Studio Plucks Peacock TV

    NBCUniversal Content Studio Plucks Peacock TV Talent for Branded Video

    Kanye West gave Tidal a big boost this weekend by releasing his latest album “The Life of Pablo” exclusively on the Jay Z-owned streaming service. And after first promising a limited exclusive, West doubled down on Tidal Monday, announcing that the album won’t be available anywhere else in the foreseeable future. West released his long-awaited […]

  • Wolves in the Walls VR Review

    VR Review: 'Wolves in the Walls'

    Kanye West gave Tidal a big boost this weekend by releasing his latest album “The Life of Pablo” exclusively on the Jay Z-owned streaming service. And after first promising a limited exclusive, West doubled down on Tidal Monday, announcing that the album won’t be available anywhere else in the foreseeable future. West released his long-awaited […]

  • Space Explorers

    Felix and Paul Debut 'Space Explorers' VR Documentary at Sundance

    Kanye West gave Tidal a big boost this weekend by releasing his latest album “The Life of Pablo” exclusively on the Jay Z-owned streaming service. And after first promising a limited exclusive, West doubled down on Tidal Monday, announcing that the album won’t be available anywhere else in the foreseeable future. West released his long-awaited […]

  • swint disney

    Disney Hires Apple Veteran to Launch Its Netflix Killer (EXCLUSIVE)

    Kanye West gave Tidal a big boost this weekend by releasing his latest album “The Life of Pablo” exclusively on the Jay Z-owned streaming service. And after first promising a limited exclusive, West doubled down on Tidal Monday, announcing that the album won’t be available anywhere else in the foreseeable future. West released his long-awaited […]

  • All Def - Brooke Goldstein, Chris

    All Def Media Taps Brooke Goldstein as COO, Ups Chris Blackwell and Scott Weintrob

    Kanye West gave Tidal a big boost this weekend by releasing his latest album “The Life of Pablo” exclusively on the Jay Z-owned streaming service. And after first promising a limited exclusive, West doubled down on Tidal Monday, announcing that the album won’t be available anywhere else in the foreseeable future. West released his long-awaited […]

  • Facebook Watch - TV Shows

    Facebook Watch a Hit? Study Finds 40% of Users Tune In to Video Weekly

    Kanye West gave Tidal a big boost this weekend by releasing his latest album “The Life of Pablo” exclusively on the Jay Z-owned streaming service. And after first promising a limited exclusive, West doubled down on Tidal Monday, announcing that the album won’t be available anywhere else in the foreseeable future. West released his long-awaited […]

More From Our Brands

Access exclusive content