Jessica Alba and Steve Buscemi are among the judges of the first dedicated Snapchat Stories screening at the Tribeca Film Festival in New York this April. Tribeca Snapchat Shorts, as the event is officially called, will feature 10 comedy-themed stories from U.S.-based Snapchat users.
Snapchatters are encouraged to submit their stories by March 8, after which a panel of judges will pick the 10 best submissions. Aside from Alba and Buscemi, this panel also includes Steve Aoki, David Gordon Green, DJ Khaled, Shay Mitchell of “Pretty Little Liars” fame as well as music video director and New York personality Vashtie Kola.
Each winner will also receive a trip to the Tribeca Film Festival, as well as likely some additional exposure: Winning stories are being included on a special Tribeca Snapchat Discover channel.
Participants are encouraged to keep their stories below 200 seconds, as well as stick to Snapchat’s signature vertical video style. Also, swearing is a no-no: “Any content that is explicitly violent, profane or disrespectful of others will be automatically disqualified,” the contest website states.
Tribeca Snapchat Shorts is a collaboration between Snapchat, the Tribeca Film Festival and sponsor AT&T, and it’s an interesting twist on Snapchat’s at times wavering content strategy: The service has clearly seen a lot of success with video, with Snapchatters now watching 7 billion videos every single day. However, Snapchat’s own content ambitions suffered a bit of a blow when the company decided to shutter its Snap Channel and lay off the team that had produced in-house content for the platform last fall.