Instagram Bumps Up Video Length From 15 to 60 Seconds

Instagram Logo
Courtesy of Instagram

Instagram will soon let users record, share and watch longer video clips: The Facebook-owned photo and video sharing service is increasing the maximum length of shared clips from 15 to 60 seconds. Instagram started to make longer clips available to some users on Tuesday, and will bring it to everyone “in the coming months,” according to a blog post.

In that post, Instagram also revealed that video viewing continues to grow on its service: “In the last six months, the time people spent watching video increased by more than 40 percent. “

This growth in video viewing happens as Facebook is looking to increase video views across its network with a variety of initiatives that also include 360-degree videos as well as live streaming. Instagram promised Tuesday that it will continue to work on improving the video experience on its service: “This is one step of many you’ll see this year.”

Sixty-second videos should help Instagram to eventually monetize videos with ads, which viewers likely tolerate more on longer rather than shorter clips. However, Instagram will have to walk a fine line in order to not alienate its core audience. Earlier this month, hundreds of thousands of Instagram users signed a petition to stop the company from moving toward a curated feed of photos and videos within its apps.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading