You will be redirected back to your article in seconds

HBO, AT&T Strike Unprecedented Carriage Deal Across Pay TV, OTT

HBO and AT&T have struck what they are calling a “historic” first-ever affiliate pact that secures carriage for a channel across linear TV, online and authenticated streaming all at once.

They also announced that the premium network will join the telco’s upcoming streaming bundle DirecTV Now as part of a multi-platform deal the companies announced late Friday.

“Our agreement with HBO is groundbreaking in the pay TV and wireless industries as well as the premium category,” said Dan York, chief content officer for AT&T in a statement. “This is a first-of-its-kind deal for both companies and a big win for consumers.”

That makes HBO the second known entry to DirecTV Now, which is expected to launch by the end of the year. Disney announced earlier this month that ESPN would also be part of the service, which is expected to be in the vein of rival Dish’s Sling TV, though full details aren’t yet known as to what the AT&T product will be.

The DirecTV Now deal is part of a broader agreement between the companies that will keep HBO on other AT&T video platforms including DirecTV and U-Verse.

“We are thrilled to extend and deepen our valued and long-standing relationship with AT&T by announcing this groundbreaking agreement,” said Simon Sutton, president of global distribution at HBO.

More Digital

  • David White SAG-AFTRA

    SAG-AFTRA Grants Waiver on Non-Union Low-Budget Digital Commercials

    HBO and AT&T have struck what they are calling a “historic” first-ever affiliate pact that secures carriage for a channel across linear TV, online and authenticated streaming all at once. They also announced that the premium network will join the telco’s upcoming streaming bundle DirecTV Now as part of a multi-platform deal the companies announced […]

  • Apple iphone SE Announcement Apple Watch

    Apple Watch Loses Cellular Connectivity In China, Spooking Investors

    HBO and AT&T have struck what they are calling a “historic” first-ever affiliate pact that secures carriage for a channel across linear TV, online and authenticated streaming all at once. They also announced that the premium network will join the telco’s upcoming streaming bundle DirecTV Now as part of a multi-platform deal the companies announced […]

  • Lyft

    Lyft Lands $1 Billion Funding Round Led by Alphabet, Google's Parent

    HBO and AT&T have struck what they are calling a “historic” first-ever affiliate pact that secures carriage for a channel across linear TV, online and authenticated streaming all at once. They also announced that the premium network will join the telco’s upcoming streaming bundle DirecTV Now as part of a multi-platform deal the companies announced […]

  • Facebook

    Russia Investigation: Senators to Unveil Bill to Boost Disclosure of Online Political Ads

    HBO and AT&T have struck what they are calling a “historic” first-ever affiliate pact that secures carriage for a channel across linear TV, online and authenticated streaming all at once. They also announced that the premium network will join the telco’s upcoming streaming bundle DirecTV Now as part of a multi-platform deal the companies announced […]

  • Recording Studio

    Adobe Is Visualizing Sound to Simplify VR Video Editing (EXCLUSIVE)

    HBO and AT&T have struck what they are calling a “historic” first-ever affiliate pact that secures carriage for a channel across linear TV, online and authenticated streaming all at once. They also announced that the premium network will join the telco’s upcoming streaming bundle DirecTV Now as part of a multi-platform deal the companies announced […]

  • Verizon New Logo

    Verizon Blames Pay-TV Loss in Q3 on Cord-Cutting, Sees Delay on OTT Plans

    HBO and AT&T have struck what they are calling a “historic” first-ever affiliate pact that secures carriage for a channel across linear TV, online and authenticated streaming all at once. They also announced that the premium network will join the telco’s upcoming streaming bundle DirecTV Now as part of a multi-platform deal the companies announced […]

  • VidAngel logo

    VidAngel Declares Bankruptcy to Put Copyright Fight on Hold

    HBO and AT&T have struck what they are calling a “historic” first-ever affiliate pact that secures carriage for a channel across linear TV, online and authenticated streaming all at once. They also announced that the premium network will join the telco’s upcoming streaming bundle DirecTV Now as part of a multi-platform deal the companies announced […]

More From Our Brands

Access exclusive content