Grammys: Kendrick Lamar Scores Big Social-Media Buzz

Kendrick Lamar Performance Grammy Awards
Matt Sayles/Invision/AP

Kendrick Lamar won big at the 58th Annual Grammy Awards — and the rap artist’s performance during Monday night’s telecast registered as one of the most-discussed moments on both Facebook and Twitter.

Among Facebook’s U.S. users, Lamar’s performance of “The Blacker the Berry” and “Alright” about black identity and race issues was the most buzzed-about Grammys moment, after Lady Gaga’s tribute to David Bowie. Twitter said Lamar’s performance was the second most-tweeted moment, following only Ed Sheeran’s song of the year win for “Thinking Out Loud.”

Overall, about 21 million Facebook users generated more than 50 million interactions (posts, likes and comments) related to the 2016 Grammys. That’s up from 17 million people and 45 million interactions for last year’s show. CBS’ overall TV viewership was up slightly from the year prior, while dropping in the 18-49 demo.

Twitter said 17.2 million #GRAMMYS tweets were viewed 2.1 billion times globally (both on and off Twitter). Last year, the social company reported 20.9 million tweets globally resulting in 1.6 billion impressions for the 2015 Grammys (excluding syndicated reach).

Rounding out Facebook’s top five moments were the Lionel Richie tribute — featuring John Legend, Demi Lovato, Luke Bryan, Meghan Trainor and Tyrese Gibson — and performances by Chris Stapleton and Justin Bieber.

Twitter said Kendrick Lamar was the No. 2 most-tweeted artist, after Justin Bieber, who won his first Grammy for his song “Where Are Ü Now.” Taylor Swift, whose Grammys haul included album of the year for “1989,” came in third, followed by Selena Gomez and Adele (whose performance was marred by an audio mishap).

Meanwhile, Spotify saw increases in music streams of featured artists following the Grammys, calculated by comparing hourly streams pre- and post-show. Lionel Richie saw a triple-digit bump, with a 146% increase in streams in the U.S., while listens of songs by the Alabama Shakes were up 89%.

Michael Jackson’s “She’s Out of My Life” saw the highest jump for a song with a 173% increase in Spotify plays following Miguel’s rendition of the song.

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  1. Stevie says:

    The references to slavery with the chains and the political BS belongs in the streets not the grammys…grammys are about music and the love of music and how music is color blind and knows no race. Kendrick’s baloney about race and slavery and prison and the (self created plight) of the blac race is decades decades decades old very tired, and very boring, and boorish and trite. The applause was perfunctory and placating. It really was. Look at the faces of the audience. Slavery died in the 1960’s and its time to grow up move on and join the world of personal responsibility and moral values and homes with a mom and dad. Drake and NiggaazWitAttitudes….THESE clowns and their constant use of nigggaz and lyrics demeaning to women and idolizing hate and crime. Totally Pathetic. And why the WORLD feels bad that blacks freely and recklessly relegate themselves to the “stereotypes” many try hard to break free of.

    • AJ says:

      Typical white supremacist response to African American cultural art forms that reflect or bring any type of awareness to the historical experience of Africans brought to this country in chains by Europeans in 1619. The abject poverty, crime, broken family structures, self-abnegating sentiment found in poor African American communities are DIRECTLY linked to over 200 years of slavery (free labor), an additional 100 years of racist Jim Crow laws, white media perpetuated imagery of African American stereotypes, and to African Americans’ systematic exposure to a Eurocentric educational curriculum that functions primarily to supply the European-dominated global capitalist system with low wage workers who see no value in their own collective histories or economic interests. The massive black male incarceration rate is not due to African Americans lacking values or to some type of inherent criminality that they possess. This problem also grows out of the conditions that elite whites (poor whites are not responsible for this, they are mere pawns) created when they set this entire experiment called America into motion. We do however agree on the need for more African American responsibility for some many issues that they face, as all people should bear some responsibility for their problems. But this doesn’t give you the right to casually dismiss their desire and need to reflect upon what has happened to them via music, books, art or through any other medium they choose! I’ll bet you didn’t have a problem with the Grammys showing a 5 minute segment on Alexander Hamilton, one of America’s heroes, did you? Thats history too.

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