Supergravity Pictures to distribute Australian film in partnership with Connor Franta's Heard Well
Supergravity Pictures has acquired rights to award-winning Australian documentary “Gayby Baby,” a film about children of gay parents, which will have a limited one-month run in theaters around the world before launching on digital.
The release is in partnership with Heard Well, the music label co-founded by YouTube star Connor Franta, which helped curate music for the film.
Supergravity, a startup studio formed in 2014, plans event screenings of “Gayby Baby” in more than 50 cities in the U.S., the U.K., Ireland and other countries starting April 1. The film will be released on digital video services on May 1, International Family Equality Day.
From director Maya Newell, “Gayby Baby” tells the stories of four Australian kids — Gus, Ebony, Matt and Graham — each of whose parents happen to be gay, exploring their perspective in a society that has struggled to achieve marriage equality. (“Gayby” is slang referring to a child of same-sex parents.) The film was banned from screenings in schools in New South Wales, Australia, after a campaign by right-wing conservatives, which heightened its popularity.
Supergravity will use social media to market the film, in part banking on the broad fanbase of Connor Franta, who has 4 million Twitter followers and 5.2 million YouTube subscribers. In addition, the studio is partnering with LGBT and family equality organizations worldwide including the Family Equality Council and COLAGE to host theatrical screenings and organize digital-viewing parties.
“This film is so powerful. It sheds a new light on same-sex parenting through a unique perspective and unlikely voice, children,” said Connor Franta. “I am honored to be a part of this movement via ‘Gayby Baby’ and help bring this important message to the masses through thoughtful soundtrack curation and marketing.”
Additional supporters of “Gayby Baby” include Victoria’s Secret model Josephine Skriver and LGBT rights activist Zach Wahls.
“Supergravity is honored to bring this groundbreaking documentary to audiences across the globe and help amplify the conversation around family equality,” said Supergravity Pictures founder Marc Hustvedt. “We are taking a very hands-on approach in building a groundswell of support around the film’s release in theaters and on screens of all sizes.”
Director Maya Newell is herself the daughter of two lesbian mothers. “We made ‘Gayby Baby’ because even though families like mine are not featured on billboards, gayby children have existed for generations and have a unique perspective on the world,” she said in a statement.
“Gayby Baby” won best documentary at the 2016 Australian Film Critics Association Awards, scored first runner-up for best docu at the 2015 Sydney Film Festival and was nominated for a 2016 AACTA Award for best feature-length documentary by the Australian Film Institute.
The producers of “Gayby Baby” raised more than $100,000 via crowdfunding, a record at the time for an Australian documentary.
Watch the trailer for the film: