Older catalog titles lose traditional Black Friday sizzle
The busy post-Thanksgiving holiday shopping weekend proved no problem for Disney’s “Finding Dory” maintaining the top spot on the NPD VideoScan overall disc sales chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart the week ended Nov. 27.
The animated Pixar sequel had debuted a week earlier at No. 1 and showed no signs of slowing down despite deep discounts on other recent releases and catalog titles. The No. 2 overall title, Fox’s “Deadpool,” sold just 29% as many copies as “Dory.”
“Deadpool” seems to be the biggest beneficiary of holiday discount deals, jumping up from No. 20 the week before on the overall chart. The ‘R’-rated superhero comedy, which has been available on disc since May, jumped to No. 4 on the Blu-ray chart, up from No. 22 the week before.
Holding onto the No. 3 overall spot, and moving up to No. 2 on the Blu-ray chart, was Paramount’s “Star Trek Beyond,” which, like “Dory,” was a relatively new release with enough built-in fan appeal to hold onto what would be an expected chart position even without the Black Friday rush.
Rounding out the top five overall were Fox’s “X-Men: Apocalypse” at No. 4 (No. 3 on the Blu-ray chart) and Warner’s “Central Intelligence” at No. 5.
The No. 5 Blu-ray was Warner’s “Batman v Superman: Dawn of Justice.”
The top new releases both debuted in the 30s: Lionsgate’s action sequel “Mechanic: Resurrection” at No. 32 (No. 26 on the Blu-ray chart) and Universal Pictures’ critically acclaimed animated Oscar contender “Kubo and the Two Strings” at No. 37 (No. 21 on the Blu-ray chart). Blu-ray Disc accounted for 66% of total “Kubo” unit sales, compared with 44% for Mechanic.
Blu-ray accounted for 79% of “Finding Dory” unit sales, up from 70% in its first week.
Based on titles in the overall top 50, retail sales seemed to favor newer titles more than in years past, when catalog titles would reemerge to a higher degree on the charts. There were 11 titles in the top 50 released within the two months before Thanksgiving, compared with eight a year ago. And among deeper catalog titles, those older than two years, just 11 appeared in this year’s top 50, compared with 16 a year ago, which some industry observers contend reflects a trend among retailers to downsize their older in-store inventory in general.
On Home Media Magazine’s rental chart for the week, Universal Pictures’ “Bad Moms” took No. 1 after a three-week delay at Redbox rental kiosks (one week short of the typical 28-day delay some studios impose on new releases to the rental market). “Mechanic: Resurrection” debuted at No. 2, with “Dory” rising to No. 3.
Rounding out the top five rentals were 20th Century Fox’s “Independence Day: Resurgence” at No. 4 and Warner’s “The Legend of Tarzan” at No. 5.
Top 20 NPD VideoScan First Alert, powered by Nielsen, chart for the week ended 11/27/16:
1. Finding Dory
3. Star Trek Beyond
4. X-Men: Apocalypse
5. Central Intelligence
6. Ice Age: Collision Course
7. Rio 2
8. Batman v Superman: Dawn of Justice
9. The Angry Birds Movie
10. Ghostbusters: Answer the Call
11. Captain America: Civil War
12. Independence Day: Resurgence
13. Hotel Transylvania
14. Teenage Mutant Ninja Turtles: Out of the Shadows
15. Pitch Perfect 2
17. Hotel Transylvania 2
18. The LEGO Movie
Top 10 Home Media Magazine rental chart for the week ended 11/27/16:
1. Bad Moms
2. Mechanic: Resurrection (new)
3. Finding Dory
4. Independence Day: Resurgence
5. The Legend of Tarzan
6. Hell or High Water
7. Lights Out
8. Central Intelligence
9. Sausage Party
10. Ice Age: Collision Course
For complete sales and rental charts, visit HomeMediaMagazine.com.