Feb. 27 performance to lead into singer’s AID charity Oscars viewing party in West Hollywood
The one-hour “Elton John Live on the Sunset Strip” concert is a lead-in to the Elton John AIDS Foundation’s 24th annual Academy Awards viewing party on Sunday in West Hollywood Park.
Sir Elton’s concert is part of AOL Build, a live video series covering entertainment, tech, fashion and business. AOL has lined up regional bank BBVA Compass as sponsor of the event.
UPDATE, Feb. 27, 8:30 PT: The concert will be held at the Tower Records lot in West Hollywood, and will be free for the public to attend.
“At AOL we are committed to the live experience and its ability to bring offline moments online for audiences in a unique and immersive way,” said Jimmy Maymann, AOL’s EVP and president of content and consumer brands. “We can’t think of a better partner than Elton John — his iconic stature spans generations and we’re excited for the opportunity to bring this incredible experience to his fans and our millions of viewers worldwide.”
The singer’s AIDS foundations, formed in 1992 in the U.S. and the following year in the U.K., have raised more than $349 million over the past two decades to promote public awareness of the disease and provide treatment and services.