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Disney Invests in Viral-Content Startup Playbuzz as Part of $15 Million Round

Playbuzz, a startup whose platform is aimed at creating viral Internet content like quizzes and photo galleries, announced it has closed $15 million in new funding led by Walt Disney Co. and Saban Ventures.

Playbuzz said it will use new funding to enhance its proprietary content-engagement platform and expand its branded-content business. Existing investors 83North, Carmel Ventures and FirstTime Ventures also participated in the investment round.

“Engaging content is the key to media consumption, and Playbuzz has positioned itself as the leading platform for media companies and brands to create and distribute such content across all devices,” said Barak Pridor, managing partner at Saban Ventures, an affiliate of Haim Saban’s Saban Capital Group. “Playbuzz’s unique network, and distributed sponsored content offering, make it the ideal platform for editorial and commercial growth of its partners.”

The Playbuzz platform is used by publishers, brands and content creators to create and distribute content in formats optimized for sharing on social media. Those include slideshows, flip cards, galleries, quizzes, lists and “video snaps.”

Founded in 2012 by Shaul Olmert and Tom Pachys, Playbuzz is the leading global platform for publishers and brands to create content people love. The company has 100 employees in its offices in New York; London; Tel Aviv, Israel; Hamburg, Germany; and Nashville, Tenn.

Last March, Playbuzz announced a $16 million round of funding led by 83North and with participation from existing investors, including Carmel Ventures, FirstTime Ventures and Oded Vardi.

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