You will be redirected back to your article in seconds

CES 2016: GroupM, Fullscreen Set Influencer-Marketing Joint Venture

Fullscreen and GroupM, two entities backed by global advertising-services firm WPP,  have partnered to form Playa, an influencer marketing partnership dedicated to serving clients across GroupM and WPP agencies.

The venture will be staffed by a dedicated team of influencer marketing specialists. Clients will get first-look sponsorship opportunities with in demand creators and breakthrough new programming formats across YouTube, Instagram, Vine, Snapchat and more. They will have access to Fullscreen’s proprietary creator/client platform, which matches a brand campaign audience target with creators who can reach that audience with scale. Playa clients will also have the opportunity to work with Fullscreen’s production team, which has created one-of-a-kind campaigns for a wide array of clients from packaged goods to beauty.

“ Celebrity ebbs and flows so much faster now and brands need to capture that flow and to exploit micro audience segments,” said Rob Norman, GroupM’s chief digital officer. “Fullscreen is a leader in this space and has distinguished itself by seamlessly marrying the creative vision of brands to influencers.” George Strompolos, CEO, Fullscreen , also made the announcement.

WPP, the British ad-services holding company, is an investor in Fullscreen. GroupM, which is part of WPP, oversees the investment of advertising dollars across media outlets.

More Digital

  • Snapchat logos

    Snap Lays Off Recruiters as It Prepares for Slower Hiring (Report)

    Fullscreen and GroupM, two entities backed by global advertising-services firm WPP,  have partnered to form Playa, an influencer marketing partnership dedicated to serving clients across GroupM and WPP agencies. The venture will be staffed by a dedicated team of influencer marketing specialists. Clients will get first-look sponsorship opportunities with in demand creators and breakthrough new […]

  • Lockhart_Steele

    Vox Media Editorial Director Lockhart Steele Fired for Sexual Harassment

    Fullscreen and GroupM, two entities backed by global advertising-services firm WPP,  have partnered to form Playa, an influencer marketing partnership dedicated to serving clients across GroupM and WPP agencies. The venture will be staffed by a dedicated team of influencer marketing specialists. Clients will get first-look sponsorship opportunities with in demand creators and breakthrough new […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    Fullscreen and GroupM, two entities backed by global advertising-services firm WPP,  have partnered to form Playa, an influencer marketing partnership dedicated to serving clients across GroupM and WPP agencies. The venture will be staffed by a dedicated team of influencer marketing specialists. Clients will get first-look sponsorship opportunities with in demand creators and breakthrough new […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    Fullscreen and GroupM, two entities backed by global advertising-services firm WPP,  have partnered to form Playa, an influencer marketing partnership dedicated to serving clients across GroupM and WPP agencies. The venture will be staffed by a dedicated team of influencer marketing specialists. Clients will get first-look sponsorship opportunities with in demand creators and breakthrough new […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    Fullscreen and GroupM, two entities backed by global advertising-services firm WPP,  have partnered to form Playa, an influencer marketing partnership dedicated to serving clients across GroupM and WPP agencies. The venture will be staffed by a dedicated team of influencer marketing specialists. Clients will get first-look sponsorship opportunities with in demand creators and breakthrough new […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    Fullscreen and GroupM, two entities backed by global advertising-services firm WPP,  have partnered to form Playa, an influencer marketing partnership dedicated to serving clients across GroupM and WPP agencies. The venture will be staffed by a dedicated team of influencer marketing specialists. Clients will get first-look sponsorship opportunities with in demand creators and breakthrough new […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    Fullscreen and GroupM, two entities backed by global advertising-services firm WPP,  have partnered to form Playa, an influencer marketing partnership dedicated to serving clients across GroupM and WPP agencies. The venture will be staffed by a dedicated team of influencer marketing specialists. Clients will get first-look sponsorship opportunities with in demand creators and breakthrough new […]

More From Our Brands

Access exclusive content