‘Batman v Superman’ Shoots to Top of Disc Charts

Batman v Superman Dawn of Justice
Courtesy of Warner Bros.

Superhero showdown in high demand on DVD, Blu-ray Disc, despite lackluster reviews

Warner Bros.’ “Batman v Superman: Dawn of Justice” fought its way to an easy No. 1 debut on the NPD VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc chart the week ended July 24.

The superhero epic arrived in the home video market following a $330.4 million haul at the domestic box office, which presented the first big-screen live-action meeting of iconic comic book characters Batman (Ben Affleck), Superman (Henry Cavill) and Wonder Woman (Gal Gadot).

Upon its release, “BvS” was plagued by bad reviews that may have hampered audience enthusiasm for the film, but fans were generally more receptive of director Zack Snyder’s efforts to create a sprawling conflict between the legendary characters. On RottenTomatoes.com, just 27% of critics recorded a positive review, compared with 65% of audience voters who liked the film.

To counter some of the backlash, almost immediately upon the “BvS” theatrical debut in March the studio touted that a three-hour extended cut of the film would eventually be released on home video. That version received much acclaim from fans and its existence seems to have driven some of the title’s home video success. The extended cut is available only on the “Ultimate Edition” Blu-ray copies of the movie, not the standalone DVD version, and the first week of release for “Batman v Superman” saw 70% of its copies sold coming from the Blu-ray format — one of the highest first-week Blu-ray percentages ever for a major theatrical release new to disc (the record is the 83% put up by “Star Wars: The Force Awakens” earlier this year).

Dropping a spot to No. 2 in its second week was Lionsgate’s “The Divergent Series: Allegiant,” which sold just 12% as many copies as “BvS” (and 8% as many Blu-ray copies). The film is the third in the franchise based on a series of young-adult sci-fi books, but its lackluster box office results have reportedly motivated the studio to turn the yet-to-be-made concluding fourth film into a TV movie, followed by a TV show.

Rounding out the top five for the week, each dropping a slot on the overall chart, were Sony Pictures’ “Miracles From Heaven” at No. 3, Disney’s “Zootopia” at No. 4 and DreamWorks Animation’s Fox-distributed “Kung Fu Panda 3” at No. 5. (On the Blu-ray chart, “Zootopia” was No. 3, “Miracles From Heaven” No. 4 and “Kung Fu Panda 3” No. 5).

The only other new releases in the top 20 were the Lionsgate romantic comedy “The Perfect Match” at No. 9, and the actioner “Kill Zone 2,” from Well Go USA, at No. 10.

On Home Media Magazine’s rental chart for the week, Universal’s “London Has Fallen” rose a spot to take No. 1, pushing “Allegiant” to No. 2.

Universal’s “My Big Fat Greek Wedding 2” came off its 28-day holdback from Redbox rental kiosks to move up to No. 3, while “Miracles From Heaven” and “Kung Fu Panda 3” each dropped a slot to No. 4 and No. 5, respectively.

John Latchem is Managing Editor of Home Media Magazine.

Top 20 NPD VideoScan First Alert, powered by Nielsen, chart for the week ended 7/24/16:

1. Batman v Superman: Dawn of Justice (New)
2. Allegiant
3. Miracles From Heaven
4. Zootopia
5. Kung Fu Panda 3
6. Deadpool
7. Ghostbusters
8. Star Wars: Episode VII — The Force Awakens
9. The Perfect Match (New)
10. Kill Zone 2 (New)
11. The Bourne Classified Collection
12. 13 Hours: The Secret Soldiers of Benghazi
13. My Big Fat Greek Wedding 2
14. London Has Fallen
15. Gods of Egypt
16. Lego DC Comics Super Heroes: Justice League — Gotham City Breakout
17. Now You See Me
18. Ghostbusters 2
19. Ice Age: Dawn of the Dinosaurs
20. The Goonies

Top 10 Home Media Magazine rental chart for the week ended 7/24/16:

1. London Has Fallen
2. Allegiant
3. My Big Fat Greek Wedding 2
4. Miracles From Heaven
5. Kung Fu Panda 3
6. Zootopia
7. The Perfect Match (New)
8. Whiskey Tango Foxtrot
9. Midnight Special
10. Deadpool

For complete sales and rental charts, visit HomeMediaMagazine.com.

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  1. MrCrane says:

    It’s totally understandable why WB probably balked at the 3 hour ultimate cut runtime, but it’s a real shame that most people who bitterly dismissed the movie won’t bother seeing the longer and substantially better cut of the movie. But what was WB to do? Angry internet people were ridiculing everything sight unseen (Affleck and Gadot caught much hatred from the moment they were cast and most critics who didn’t like the movie agreed they were great!) and the mere hint of a 3 hour runtime for the cinema release would have seen wide spread mockery about how “snyder infoicts 3 hour misery fest on masochistic audiences” or something similar. Let be clear, BvS was a cripplingly flawed film but it didn’t deserve the widespread hate and mockery it recieved. It will never be a great movie but the longer cut moves the status of the movie signifcantly closer to being great. Hopefully the strong blu-ray sales are a sign that the ultimate cut will be the version of choice for future movie watchers.

  2. Cary Hoffson says:

    It is great that Batman vs Superman dawn of justice is doing well. On. Blu ray it makes. Up for everything in becoming more of a hit movie in the end and help DC.comics movies move forward with the rest of. The dc.comics movies that will be coming out soon.

  3. Harry says:

    I know tons of people who didn’t go to see the movie because they were swayed by the loud and undeserved hate that it got.Happy to see people changing their minds about the Ultimate Edition.
    This movie is ahead of its time.Definitely in my Top 3 CBMs of all time.

  4. Amesbury a determined Franklin says:

    I’m not surprised at all, it’s a brilliant and great movie if not the best movie of all time in my opinion and beyond because I have seen a lot of great movies in my life but bvs is unique and different… I won’t be surprised if it shatters world record sales!

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