Apple Music Vice - The Score
Courtesy of Vice Media

Apple has picked up Vice Media’s “The Score,” a six-episode series exploring local music scenes around the world, available exclusively on the Apple Music subscription service.

The first episode of “The Score,” now available on Apple Music, delves into hip-hop culture within Minnesota’s Native-American Ojibwe tribe. According to the companies, each segment of the show will include a curated Apple Music playlist of songs related to the episode.

The tech giant has been loading original content into Apple Music, which costs $10 per month (after a three-month free trial), in a bid to lure subs. That includes the Beats 1 radio program hosted by DJs Zane Lowe, Ebro Darden and Julie Adenuga, as well as exclusive programming like Taylor Swift’s concert special of her “1989” tour.

Apple also is reportedly developing an autobiographical scripted series from Dr. Dre, the rapper and entrepreneur who co-founded music company Beats and sold it to Apple for $3 billion.

Apple Music topped 10 million subscribers in January, according to a report, six months after its launch. Rival Spotify claims it has 30 million paying subs.

The news about Apple Music’s launch of “The Score” was first reported by THR.

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