Apple Music is continuing its rapid growth: Apple SVP Eddye Cue revealed during the company’s Worldwide Developer Conference (WWDC) keynote in San Francisco Monday that the music subscription service now has more than 15 million paying users.
Apple also announced a significant overhaul of its Apple Music service at WWDC. The new, revamped Apple Music app will feature a simpler interface, a lyrics section and a bigger emphasis on music discovery. Apple Music’s artist-driven social network Connect is still available through the app, but has been deemphasized. The company is going to make new versions of the app available for iOS, Android and Apple TV.
Apple Music launched a little over a year ago, and has since seen significant growth. The latest benchmark comes just two months after Apple announced 13 million paying subscribers for Apple Music. However, Apple’s ascend doesn’t seem to have hurt industry leader Spotify, which announced surpassing 30 million paying subscribers in March.
Both Apple and Spotify are expected to get some new competition from major players later this year: Pandora is planning to introduce its own on-demand streaming service that would more directly compete with both services later this year. And just last week, reports broke that Amazon is looking to also unveil a standalone streaming music subscription service this year.