Apple Music has reportedly surpassed 10 million subscribers just six months after its launch, according to a Financial Times report. Apple hasn’t commented on this new number; the last publicly released figured pegged the services subscriber count at 6.5 million in October, with Apple CEO Tim Cook saying at the time that another 8.5 million users were enrolled in Apple Music’s free trial.
Industry leader Spotify reached more than 20 million paying subscribers last June, as well as 75 million monthly active users. However, Spotify took six years to reach 10 million paying subscribers, noted the Financial Times. This could be seen as a sign of Apple Music catching up quickly, as well as interest in paid streaming music accelerating in general.
With Spotify and Apple Music both reaching many millions of paid users, the pressure on smaller competitors is steadily increasing. Last month, streaming music service Rdio shut down, selling its assets to Pandora, which plans to launch its own on-demand service later this year. It’s likely that we are going to see further consolidation in the music streaming market this year.