Apple in Talks to Acquire Music Streaming Service Tidal (Report)

Jay Z
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Apple is in negotiations to acquire Tidal, the struggling streaming service owned by hip-hop mogul Jay Z, reported Wall Street Journal on Thursday.

While talks may not result in a deal, interest from Apple would represent just the latest tech giant to kick the tires of Tidal. Samsung has been in at least one round of talks with the company. Google and Spotify have also reportedly approach regarding partnerships.

Apple has its own entry in the streaming music category with Apple Music, which hurt Tidal’s chances of survival by gaining 11 million subscribers in less than a  year. Tidal has garnered about 4 million subscribers despite its roster of star-studded backers.

Kanye West, Beyonce and Chris Martin are just a few of the chart-topping artists behind Tidal, which has attempted to gain a following by getting exclusive content from its artist. West recently released a buzzed-about music video, “Famous,” that attracted a new wave of attention to the platform.

Despite the affiliation of top talent, Tidal has been subject to non-stop turbulence since launch, going through three different CEOS in less than a year. In March, the company ousted its COO and CFO as well.

Apple has experience making flashy acquisitions of music companies backed by hip-hop moguls. CEO Tim Cook moved to snap up Dr. Dre-backed Beats Electronics just over two years ago for $3 billion.

Reps for Apple and Tidal have yet to respond to inquiry.

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  1. chopstix says:

    good to hear it…Tidal’s customer service/reply time S U C K S…but with apple and spotify i get a replay that day or the next…tidal is more like 1 week….crazy considering i’m paying for $20/mo hi fi.
    makes sense the sh*t customer service if many people are bailing a sinking ship.

  2. Carlos Shabo says:

    Offer him $28…thats all its worth.

  3. Joe says:

    This makes me wonder if Apple is moving to soon offer Hi Resolution audio for Apple Music. They may be able to speed up the process by acquiring Tidal and ingesting their files.

  4. IT--II--IT says:

    JAY Z and, in fact, — -ALLLL— — of POP has now been UNMASKED as being
    —————————- – – – 100% INTEL RUN – – – ———————————-

    – – –STEP AROUND !
    ————————- – – —STEP AROUND !

    BULLLLLLLEH

  5. NO NO NO, you will regret it Jay Z. Prince handed you the ability to empower the your people. Like he said, “…create your own game ! ” Get it ! You know Apple and the rest of then just want access to the untapped Unreleased works of Prince of which, only you have some kind of control over. Atleast that’s what I read. :) Anyway, so be it. Let Apple have it. I trust Apple, plus they have better security.

  6. i tried the free month trial,crushes all the time,had to reinstall at least 3 times…meanwhile spotify has a 3 month trial for 0,99e…

  7. Michael anthony says:

    Why buy it? Waste of money. Let it go under and they’ll have one l less competitor. But if they do buy it, they shoud leave “Famous” behind. Worst song of the decade.

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