Amazon to Launch Its First Live Show (EXCLUSIVE)

Amazon to Unveil First Live Daily
Courtesy of Amazon

Amazon is set to debut a live, daily show dedicated to fashion and beauty. “Style Code Live,” a 30-minute show, will stream starting today, Monday through Friday, at 9pmET/6pmPT, and be offered free to all viewers at amazon.com/stylecodelive.

The hosts of the show — Lyndsey Rodrigues (MTV’s “Total Request Live”), Rachel Smith (an ABC News correspondent for “Good Morning America”), and Frankie Grande (CBS’s “Big Brother 16”) — along with a rotating lineup of guests, will offer viewers tips on fashion and beauty. Viewers will then be able to shop for the corresponding products in an accompanying gallery just below the video player. The show will not feature advertising as of now.

“Our viewers have been asking for fashion and beauty tips,” Munira Rahemtulla, head of “Style Code Live,” told Variety. “We wanted to build something for them, so we came up with ‘Style Code Live.’ We’ve been working on it for quite a while. We think this is something viewers are really looking for, and we’re excited about it.”

The premiere will feature Danielle Bernstein, founder of fashion blog WeWoreWhat, talking about her must-haves for spring. Upcoming episodes will include Meghan Trainor, Keri Russell and YouTube star Tati Westbrook.

Related

Amazon Studios Variety Cover Story

Amazon, Retail Giant, Taking Baby Steps Into Hollywood

“Style Code Live gives viewers a first-of-its-kind daily style and entertainment experience. We’re live, interactive, and covering the latest trends in fashion and beauty each weeknight—with guest experts, celebrities, and viewer tips,” said executive producer Terence Noonan. “We are building a community and are super excited for our viewers to be part of it.”

Rahemtulla said each of the hosts bring their own style to the show. “They have really great chemistry, and they’ll connect with viewers,” she said. “Together they’re something for everyone.”

Going live, she said, enables them to offer interactive elements, including a live chat, where viewers can interact with the hosts during the show and ask questions. “We can talk about what’s trending now, what’s happening in social media,” she said. “That way we’re able to create a community of people talking about fashion and beauty.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 22

Leave a Reply

22 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Matt says:

    Cant watch anything with the annoying Frankie. Wont reward his obnoxious and narcissistic behavior. But he seems popular with the internet crowd and that seems to be who Amazon is targeting – -plus he;ll tweet about it and get his sister to do the same. And he probably wears more makeup than most Amazon customers…UGH

  2. Taylor says:

    Makes me want to boycott Amazon. I’m torn though, I love Catastrophe, One Mississppi & Transparent, but Frankie really is the absolute worst :(

  3. Karey says:

    No Thanks Amazon! You just lost a customer. Anything with Frankie in it, Barf!
    He’s Annoying and fake.

  4. Julia says:

    How exciting is this! I can’t wait to see Tati on here!! She is the best!!!

  5. Somehow, I don’t think I am the target audience.

  6. Jpa says:

    Coming from the man that owns the Washington Post

  7. WhisperinPints says:

    Thanks for the WARNING!!!! It has rocketed to the TOP of my ABSOLUTELY DO NOT WATCH list.

  8. mersey says:

    Because 800 bad channels on cable and satellite just aren’t enough.

  9. Jizz Cumonu says:

    It would be lovely to see Bezos hanged by his neck for the first episode..

    • freetoairphooenix says:

      It’s probably geared toward women. Unless that creature on the left is their demographic- I have yet to discern exactly whether it is male, female, or both. The home shopping thing is big money! I think my mother has spent at least 250k in about 3 years. She would hide the UPS packages from my step-father in the hall closet.

  10. Jpa says:

    Oh goody more gay, anti-gun, anti-christian, anti-USA ….

    • Matt says:

      Not sure how a shopping show is anti-gun and anti-Christian. Maybe they’ll see a star of david pendant and that will offend you? Sorry but gay people shop at Amazon and so do people who are friends with gay people, have family who are gay etc. You might as well get used to it. And I don’t think you can expect guns on a style show but don’t know that Amazon sells guns anyway. They have done so much good for the US as we have so may more shootings than any other industrialized country

  11. appleforaface says:

    Barf.

  12. Matchbox says:

    I smell an Emmy.

  13. Nala says:

    Frankie Grande? Seriously?

  14. Richard says:

    As a gay man I don’t need to see yet another obnoxious loud mouthed self impressed narcissistic attention getting gay man giving me his opinion .

  15. Why in the hell would they have awful, vile Frankie Grande on this show? He dresses like a ten year old.He is just gross.

  16. Sounds deep and thought provoking on a whole other level.

  17. Mark Smith says:

    Sounds like a loser.

More Digital News from Variety

Loading