Comcast Xfinity - Amazon
Courtesy of Comcast

Amazon.com is now selling a range of Comcast Xfinity products and bundles, as the cable giant seeks to get its cable TV, Internet and phone services in front of millions of online shoppers.

In the last few days the ecommerce company quietly launched an “Amazon Cable Store” section of its website, as first reported by TVPredictions.com.

“Amazon is not only the biggest online retailer and a place where millions of our customers shop every day, but it’s also a brand that’s unrivaled when it comes to customer service,” Charlie Herrin, exec VP of customer experience for Comcast Cable, said in a statement. “Amazon’s new marketplace provides an immersive online destination to showcase our terrific suite of products including Xfinity X1.”

Currently, not all consumers who are in Comcast’s service areas are able to purchase the Xfinity services as Amazon continues to activate the site across all regions. All told, Amazon is offering more than 30 Xfinity products and services.

Comcast bundles available through Amazon include Xfinity Internet Plus, which offers about 30 local broadcast TV channels and HBO and broadband. Amazon’s pricing for the cable operator’s services is the same as what is available online from Comcast at Xfinity.com. For example, on Amazon, the Starter Triple Play (140-plus channels with DVR, phone and 75-Mbps Internet) is $89.99 per month for the first 12 months with a two-year contract.

Terms of the deal are not being disclosed. In such lead-generation deals, the third-party reseller typically receives a fee for each customer who successfully signs up.

According to Comcast, Xfinity purchases made on Amazon are supported by a dedicated team of customer-service agents based in Comcast’s new call centers in Spokane, Wash., and Tucson, Ariz., who will handle all activity from sales and billing to installation and follow-up.

Comcast Xfinity is the only partner listed on the Amazon Cable Store. However, the branding of the landing page indicates Amazon intends to add additional cable partners to the program.

As of the end of 2015, Comcast had 22.3 million video subs, after gaining a net 89,000 TV customers — its best cable video subscriber performance in eight years.

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