LONDON — Vice Media is to launch its television channel Viceland in the U.K. and Ireland in a partnership with pay TV provider Sky, the companies announced Wednesday. It is the first territory launch for the channel outside North America.
The U.K./Ireland deal, which is not exclusive, will lead to the September launch in the territory of the 24-hour youth-skewed channel, with content programmed, developed and produced by Vice’s creative team. Viceland will be available to Sky TV subscribers through their basic TV subscription packages, either live, on-demand or on Sky’s mobile TV service, Sky Go. The channel’s content will also be available on-demand through Sky’s subscription streaming service Now TV.
Sky and Now TV subscribers will have exclusive on-demand access to the first episodes of every series 24 hours ahead of the first live airing. Subsequent episodes will be available to Sky and Now TV subscribers immediately after the premiere episode has aired.
Viceland, whose development is being overseen by Spike Jonze, launched in North America in February. Its programming includes “Gaycation,” fronted by Ellen Page and Ian Daniel; “Huang’s World” with Eddie Huang; “Noisey” with Zach Goldbaum; “F*ck, That’s Delicious” with Action Bronson; and “Weediquette” with Krishna Andavolu.
Shane Smith, Vice co-founder and CEO, said: “This is the biggest move yet in our long love affair with our British and Irish audience. Viceland is going to give them a whole new way to experience Vice content — on their own televisions, around the clock.”