Vice Media Expands Reach in Central and Eastern Europe

LONDON — Vice Media has unveiled plans to expand its digital operations in Central and Eastern Europe through its partnership with Greece’s Antenna Group.

The move will see the company launch its online service in Russia, the Czech Republic, Hungary, Bulgaria, Slovenia, Slovakia and Croatia. Vice already operates in Greece, Serbia and Romania, where its multi-platform reach among adults 18-34 is 29% in Greece, 42% in Serbia and more than 50% in Romania.

Shane Smith, co-founder and CEO of Vice, said: “Vice has found an incredible market in Eastern Europe. Why? Because young people there want the kind of content that matters to them — whether it’s news or lifestyle or documentary — framed in the way they see the world. And very few outlets are offering it to them.”

Vice and Antenna first partnered in 2014 with the launch of Vice Greece. The joint venture set up a local production outfit, which produces local news, and culture and lifestyle programming, for broadcast on linear TV and online.

Theodore Kyriakou, chief executive of Antenna, said: “Our partnership with Vice is a real success, this media company has a unique appeal and acts like a magnet in attracting young audiences. We bring complementary strengths and have built large audiences quickly. Through our Amplifier unit, we provide a one-stop shop for digital companies that want to expand into Eastern Europe and scale up quickly and successfully.”

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