You will be redirected back to your article in seconds

Discovery, MLB’s BAMTech Form European Streaming-Video Venture

Discovery Communications has linked arms with Major League Baseball’s BAMTech to form BAMTech Europe, a streaming-video technology provider catering to broadcasters and OTT players across the continent.

Under the pact, Eurosport Digital will become BAMTech Europe’s first client. The joint venture will gain access to select European sports rights from worldwide sports properties, including current and future rights acquired by BAMTech and jointly by Eurosport and BAMTech. Discovery acquired full control of Eurosport last year.

The deal, announced Tuesday alongside Discovery’s Q3 earnings, comes two months after Disney set a deal to acquire a 33% stake in BAMTech for $1 billion.

Discovery and BAMTech didn’t disclose how much they’re investing in BAMTech Europe, or provide other financial details.

New York-based BAMTech currently serves 7.5 million total global paying subscribers with its U.S.-based clients’ OTT products, including the MLB.TV out-of-market baseball subscription service, HBO Now and Sony’s PlayStation Vue OTT service. With Disney’s investment, BAMTech is set to launch an ESPN-branded subscription service featuring live broadcasts of sports like rugby, cricket and college sports.

Discovery and BAMTech said BAMTech’s back-end video platform and services will be implemented in 2017 across all of Eurosport Digital’s products, which today include Eurosport.com and Eurosport Player (pictured above), a subscription-based OTT sports platform spanning 52 European countries.

“The formation of this world-class technology provider, BAMTech Europe, with our partners at BAMTech, accelerates Discovery’s long-term strategy to bring our premium content to more viewers across more screens than ever before,” said Discovery CEO David Zaslav in announcing the JV.

Bob Bowman, MLB president of business and media who oversees BAMTech, called out “Discovery’s breadth of live sports content,” including European rights to the Olympic Games through 2024, as fueling the joint venture.

“Discovery has been a global leader in media and will be a great partner in expanding BAMTech to Europe, with an eye to developing new models for delivering content in the best interests of customers,” Bowman said.

Separately, less than a month ago, Discovery announced a $100 million investment to form a new digital-media company, Group Nine Media. That will merge Discovery’s Seeker and SourceFed Studios units with three startups backed by venture-capital investor Ken Lerer: Thrillist Group Media, social-news distributor NowThis Media and animal-focused The Dodo. Thrillist co-founder Ben Lerer will be CEO of Group Nine.

More Digital

  • MUBI Giving Away Subscriptions to Film

    MUBI Giving Away Subscriptions to Film Students (EXCLUSIVE)

    Discovery Communications has linked arms with Major League Baseball’s BAMTech to form BAMTech Europe, a streaming-video technology provider catering to broadcasters and OTT players across the continent. Under the pact, Eurosport Digital will become BAMTech Europe’s first client. The joint venture will gain access to select European sports rights from worldwide sports properties, including current […]

  • Joel McHale Elle Women In Hollywood,

    Joel McHale On Moving to Netflix After ‘The Soup’ and Being Asked to ‘Lay Off’ the Kardashians

    Discovery Communications has linked arms with Major League Baseball’s BAMTech to form BAMTech Europe, a streaming-video technology provider catering to broadcasters and OTT players across the continent. Under the pact, Eurosport Digital will become BAMTech Europe’s first client. The joint venture will gain access to select European sports rights from worldwide sports properties, including current […]

  • Netflix placeholder

    Netflix Partners With Dubai-Based Pay-TV OSN in Middle East and North Africa

    Discovery Communications has linked arms with Major League Baseball’s BAMTech to form BAMTech Europe, a streaming-video technology provider catering to broadcasters and OTT players across the continent. Under the pact, Eurosport Digital will become BAMTech Europe’s first client. The joint venture will gain access to select European sports rights from worldwide sports properties, including current […]

  • reddit ban

    Reddit Bans Community for Deepfake Sex Tape Software

    Discovery Communications has linked arms with Major League Baseball’s BAMTech to form BAMTech Europe, a streaming-video technology provider catering to broadcasters and OTT players across the continent. Under the pact, Eurosport Digital will become BAMTech Europe’s first client. The joint venture will gain access to select European sports rights from worldwide sports properties, including current […]

  • Snapchat redesigned app

    Snapchat, Ignore the Haters: History Shows Freak-Outs Over Redesigns Subside

    Discovery Communications has linked arms with Major League Baseball’s BAMTech to form BAMTech Europe, a streaming-video technology provider catering to broadcasters and OTT players across the continent. Under the pact, Eurosport Digital will become BAMTech Europe’s first client. The joint venture will gain access to select European sports rights from worldwide sports properties, including current […]

  • Magic Leap

    How Magic Leap Wants to Help Publishers Bring Their Videos to Mixed Reality (Q&A)

    Discovery Communications has linked arms with Major League Baseball’s BAMTech to form BAMTech Europe, a streaming-video technology provider catering to broadcasters and OTT players across the continent. Under the pact, Eurosport Digital will become BAMTech Europe’s first client. The joint venture will gain access to select European sports rights from worldwide sports properties, including current […]

  • A Bad Moms Christmas

    'Bad Moms', 'Only the Brave' Take Two Top Spots on Disc Sales Charts

    Discovery Communications has linked arms with Major League Baseball’s BAMTech to form BAMTech Europe, a streaming-video technology provider catering to broadcasters and OTT players across the continent. Under the pact, Eurosport Digital will become BAMTech Europe’s first client. The joint venture will gain access to select European sports rights from worldwide sports properties, including current […]

More From Our Brands

Access exclusive content