LONDON — Teen-focused digital media company AwesomenessTV has launched local versions in the U.K., Spain, France, Germany and Brazil through a partnership with Endemol Shine Beyond. The AwesomenessTV local platforms will feature new and original content in each country.
The local-language versions of AwesomenessTV formats will include “Celebstagram,” “IMO,” “Hey Guys, It’s Meg,” “Workaholly,” featuring Spanish YouTube star Holly Molly, “RonroTOP” with lifestyle creator Ronro Love, and “Life Hacks.”
In addition, original series featuring local YouTube and social media stars are launching in each territory. These include non-scripted, topical show “Y Digo Yo” with Holly Molly, Ronro Love, Kalathras Zone and Aleks Puertolas, “Fashion Detective,” featuring lifestyle experts MademoiselleGloria and SoUrbanGirl testing rival fashion products, opinion show “Versus” with top YouTube creators OmgHarrisonWebb, TheMazziMaz, Jake Boys, Hannah Witton, Ebony Day Music and Emily Canham, and “Passt Nicht, Gibt’s Nicht” with fashionistas Diana zur Löwen and Dillan White testing out a host of inventive styles and looks.
Since their soft launch, AwesomenessTV Spain and AwesomenessTV France have gained more than 65,000 subscribers each.
Kelly Day, chief digital officer, AwesomenessTV, added: “With this launch we are able to extend the reach of AwesomenessTV to fans who can now enjoy our programming in their own language. Localized versions of the AwesomenessTV formats are working incredibly well, proving Gen Z content knows no boundaries. The creation of great original content delivers on our promise of providing new opportunities and resources for local talent.”
Wim Ponnet, group director of commercial and strategy, Endemol Shine Group, said: “We are extremely proud of our alliance with AwesomenessTV and are thrilled to be launching simultaneously in five countries. Using our creative talents across the group we have got some really exciting formats which going forwards we will be able to roll out worldwide.”