Gordon Ramsay Teams with Glu Mobile on Celeb-Based Game

Reality TV Impact Report
Courtesy of Fox

Gordon Ramsay, Kim Kardashian and Katy Perry will all have at least one thing in common thanks to Glu Mobile.

The game publisher is developing a game based on the TV chef. Ramsay’s game follows the release of both “Kim Kardashian: Hollywood” and “Katy Perry Pop” on iOS and Android.

The TV chef’s game will be a cooking-themed game from by PlayFirst, a studio Glu acquired in May 2014, which previously developed games like “Diner Dash” and “Cooking Dash.”

Ramsay announced his involvement with Glu via social media, where he has 10.5 million followers across all his accounts. That strategy and social media following is exactly the kind of thing Glu looks for when deciding which celebrity to partner with next.

“Size of social following, uniqueness of genre, ability to fit the core aspiration of their fan base to the game mechanic are the things that we look for,” Niccolo de Masi, Glu’s CEO, said to Variety in December.

That strategy has worked for the company in the past. The mobile game designer’s first celeb-based game, “Kim Kardashian: Hollywood,” made Glu $43 million in three months. The brand and loyal following that Kardashian and Perry have were exactly what Masi and Glu were looking for. It seems they believe Ramsey, who also appears on “Hell’s” Kitchen,” “Kitchen Nightmares” and “MasterChef,” has the same kind of allure.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 2

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Kelly Akk says:

    I am inquiring on how to be chosen to be a “seat filler” for ANY of the Awards shows?!!?

    I am physically disabled and i use a Walker OR a Wheelchair, so i can use up a “refular spot” in a seat OR I can occupy spaces for wheelchairs Whichever is needed I can be there!
    Thank you!
    Ms Kelly O’Connell
    San Diego, California is where i live!
    I am willing to travel to Hollywood or Los Angeles anywhere in that general area to be a “Seat Filler”
    Or whatever assistance you may need.
    Need help “behind the scenes”? I’m your gal!

    I have my FBI Clearance and Ca. Guard Card and I have been fingerprinted and ALL clear!
    No criminal records or such….

    Looking forward to hearing from you!

  2. It is in point of fact a nice and useful piece of information. I’m glad that you just shared this useful info with us.
    Please keep us up to date like this. Thanks for sharing.

More Digital News from Variety