Glass will oversee selection and licensing of the film catalog for the premium video-on-demand service targeted at movie aficionados, which launched last fall. She’s the most senior hire to date by Tribeca Shortlist president Jeff Bronikowski, the digital-media exec who came aboard to run the joint venture last May.
“Elisabeth’s taste and knowledge of fantastic films is unsurpassed,” Bronikowski said in announcing her hire. “She has already selected a wonderful collection of movies for our service and I look forward to working with her as we expand our content offering.”
Most recently, Glass was principal at entertainment-consulting firm EFG Media, where she worked with Lionsgate in China and Tribeca Shortlist on licensing and content-curation projects. Previously, she was a programming exec for HDNet Movies as well as Starz and the Encore multiplex channels, and has consulted for BBC America, Lifetime Movie Network and Outdoor Channel among others. She began her career at HBO and Cinemax, where she worked in content acquisition for 12 years.
Tribeca Shortlist, currently priced at $4.99 per month, provides access to a collection of about 150 titles at any given time spanning films from major and independent studios across all genres. The service’s “Shortlisters” — actors, filmmakers, industry execs and other cultural figures — pick films currently in rotation on the service and are invited to post videos explaining their choices. The idea: to appeal to cinema snobs with a hand-picked basket of great movies.
Glass, for her part, touted Tribeca Shortlist as a “one-of-a-kind service for movie lovers who appreciate great stories curated by experts, not algorithms, where quality trumps quantity.”
The exec will be bicoastal, dividing her time between Tribeca Shortlist’s New York HQ and Los Angeles.