AwesomenessTV has hired Rebecca Glashow, formerly a senior exec with Discovery Communications, as its first head of worldwide distribution.
Glashow, who is based in New York, joined AwesomenessTV two weeks ago and reports to chief digital officer Kelly Day. Glashow is responsible for distribution deals for AwesomenessTV digital content, original series and films, overseeing a team in New York, L.A. and London.
“This company has a ton of momentum and growth, and they’ve built an incredible brand in just four years,” Glashow told Variety. “I can’t imagine a better place to be right now.”
Previously, Glashow was senior VP digital media distribution for Discovery’s U.S. networks, overseeing distribution of Discovery Mobile as well as broadband and interactive TV programming on digital platforms. Prior to joining Discovery in 2007, she was director of VOD and interactive television, content acquisitions for Comcast Cable, and before that was with iN Demand Networks, serving as director, content planning and management.
AwesomenessTV is majority-owned by DreamWorks Animation (which is being acquired by Comcast), with Verizon and Hearst each holding 24.5% equity stakes in the company.
Aimed at a Gen Z audience of teens and young adults, AwesomenessTV’s businesses span a global creator community; influencer talent-management division Big Frame, millennial-mom focused network Awestruck and Awesomeness Films. The company was founded by former TV execs Brian Robbins and Joe Davola in 2012, and acquired by DWA a year later.