Women in Animation is using International Women’s Day to kick off a membership drive and debut a video supporting its 50/50 by 2025 initiative.
“We believe the larger our membership, the stronger our voice is in shaping the future for women in our field. We are now close to 1,300 members strong, and our goal for this year is to reach a membership of 2,000,” says Barbara Cimity, co-chair of the membership.
WIA is offering professional members in good standing the opportunity to buy gift memberships for friends and family at the reduced rate of $35 instead of the regular $50 for a professional membership.
The key initiative for the organization is to achieve gender parity in the animation business.
“It’s astounding that women make up approximately 60% of the population in animation schools, but land in only 20% of the creative driver’s seats within our industry,” says WIA co-president Marge Dean.
To that end, the organization has created a video to rally those in the animation industry to their cause. The video features such animation-industry power players as DreamWorks Animation’s Bonnie Arnold, Laika’s Arianne Sutner, producer Don Hahn, voice talent Phyllis Smith (Sadness in Pixar’s Oscar-winning “Inside Out”), Tom Kenny and Kristen Schaal calling for equal representation for women in the animation industry.
“We invite everyone in the industry to support this initiative in any way she or he can, hoping we can all make a conscious effort to achieve balance in our workplace,” says WIA co-president Kristy Scanlan.