Tribune Publishing Changes Name to Tronc

Tribune Publishing TRONC New Logo
Courtesy of Tronc

Tribune Publishing Co., the parent company of the Los Angeles Times and the Chicago Tribune, is rebranding itself as tronc Inc.

The name change will become effective on June 20, and the company also said that it will switch its stock exchange listing from the New York Stock Exchange to Nasdaq, with the ticker symbol TRNC.

The company said that the name change reflected its transformation from a legacy news company to a content and technology company. The company announced last month that Patrick Soon-Shiong had taken a stake in the company of 12.9% for $70.5 million, as the company rejected takeover offers from Gannett. He joined the company’s board as vice chairman.

Michael Ferro, the chairman of the company, said, “Our rebranding to tronc represents the manner in which we will pool our technology and content resources to execute on our strategy.”

Tribune said earlier on Thursday that shareholders had elected all of the company’s representatives to its board, in what may be a further blow to Gannett’s bid.

The company’s new digital strategy includes the use of artificial intelligence technology for news media applications.

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  1. Eric says:

    Last year, Gannett spun-off its broadcasting and digital media under the unusual name TEGNA, and Gannett remaining a publishing company. Tribune’s publishing company gets the rather unusual name tronc. Tribune/tronc seems to be fending off Gannett buying them out. Also not too long ago, Scripps and Journal did a M&A, Journal acquiring Scripps publishing, and Scripps acquiring Journal broadcasting… Journal was later sold to Gannett.

    A novel idea, IMO, would be Tribune/tronc merging with McClatchy publishing company. If Meredith is looking to sellout its broadcasting, I could see Gannett being interested in Meredith publishing.

  2. Jacques Strappe says:

    Say what? I guess “cronk”, “kerplunk”, “crump” and “dump” were already spoken for. There is always “trump” which is available for a “yuuuge” price.

    Leave it to an old, declining media giant to think that a new acronym name attempting to sound so literally high-tech and relevant that it screams of desperation, irrelevance and failure, instead. RIP Tribune Publishing…

  3. nycam says:

    If they shelled out more than $25 plus a free subscription and tshirt, they were taken for a ride. And we know how to take people for a ride in Chitown.

  4. Chuck Anderson says:

    The USA Today story on this ends with “The directors will serve one-year terms.” That would be in the Cook County Jail, right?

  5. Just.j. says:

    I think the best things in life are what makes you feel better about. The other side of things that you can find with just reading. The other side of things. J.

  6. Kenmandu says:

    Wouldn’t FRONC be an even better name?

  7. Iluvvariety says:

    Looks like they forgot to purchase the troncINC Instagram username- someone has it for sale! Haha

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