Brad Soroca joins company, Jennifer Tellefsen upped as provider shakes up executive ranks
Deluxe Entertainment Services Group Inc. promoted Domenic Rom as its president and general manager, Deluxe TV Post-Production Services.
Rom, formerly managing director of Deluxe’s New York studio, will drive Deluxe’s global services for television — specifically, for Deluxe subsidiaries Encore and Level 3.
“Throughout his career Dom has been proactive about building infrastructure and partnerships with technology pioneers, and about supporting and working with talent to anticipate what clients are going to need next, to be there with the right services,” said John Wallace, Deluxe CEO.
Rom joined Duart Film Labs in 1984 as a colorist, working his way up to executive VP of the company, running both its digital and film lab divisions. In 2000, he joined stock footage/production company Sekani, helping to build the first fully digital content distribution network, before becoming SVP post production at Technicolor.
Also, Deluxe Entertainment Services Group Inc. named former NBC and ESPN marketing executive Brad Soroca its chief marketing officer.
Soroca will drive Deluxe’s brand and marketing strategies. He is tasked with identifying market insights to inform development of new products and services, with an eye toward addressing the changing needs of global media creators and providers.
As SVP of marketing and research for NBC Local Media, he led the rebrand of 10 local markets, identifying opportunities to grow business through content, marketing, and product innovations; and restructured the NBC Local creative group to produce more content by setting up an external production group that could shoot/edit/finish video for any platform.
He also drove strategic digital marketing for ESPN.com, where he helped launch ESPN 360, an early OTT platform that woud become ESPN3.
Soroca began his career in advertising and joins Deluxe most recently from his CEO post at early stage tech startup Arazoo, a cloud-based workflow tool for design professionals.
Deluxe has also promoted long-time VP Jennifer Tellefsen to senior VP, Global Enterprise TV Sales, replacing Robert Glass. Glass will stay on with Deluxe for a period of time as Tellefsen transitions into the role.