CAA Launches Culinary Marketing Arm Headed by Andrew Chason

CAA is looking to bite off a bigger piece of the ever-expanding business of food and celebrity chefs with the launch of CAA Culinary.

The marketing and hospitality unit will focus on developing a range of partnerships and business opportunities for food-centric CAA clients. Andrew Chason, manager and founder of the foodie talent firm Vector Eats, has joined CAA to run the new division.

“From the surge in popularity of high-profile chefs and food-based television to the explosion of culinary festivals around the world, food culture is as prominent in the zeitgeist as entertainment, fashion, or sports,” Chason said. “As food and chefs increasingly become a fundamental part of pop culture and consumers place a higher value on experiences, rather than material goods, we see tremendous growth opportunities in this area of business.”

Chason brings to the agency such celebrity foodies as Aarón Sánchez, John Besh, Amanda Freitag, Andrew Carmellini, Alon Shaya, Alex Thomopoulos and Jonathan Waxman. The agency’s roster already includes Gordon Ramsay, Roy Choi, Christina Tosi, Nancy Silverton, Ted Allen and Carla Hall, among others.

“CAA Culinary marries CAA’s global resources, innovative-thinking, and collaborative approach to provide clients with a single-source entrée into culinary marketing and hospitality,” said CAA managing partner Kevin Huvane. “Andrew Chason is among the most accomplished executives in food.”

CAA’s recent activity in the space includes setting a merchandising partnership for the ubiquitous Ramsay with Royal Doulton for a line of home and lifestyle products, and a deal with GLU Mobile for the  mobile game “Gordon Ramsay DASH.”

The focus on food is another sign of expansion and diversification at Hollywood’s largest talent agencies. WME-IMG is formidable in the food arena with its roster of star chefs and IMG’s event business that includes the staging of food and wine festivals around the country.

More TV

  • HBO Documentary President Sheila Nevins Stepping

    HBO Documentary President Sheila Nevins Stepping Down

    CAA is looking to bite off a bigger piece of the ever-expanding business of food and celebrity chefs with the launch of CAA Culinary. The marketing and hospitality unit will focus on developing a range of partnerships and business opportunities for food-centric CAA clients. Andrew Chason, manager and founder of the foodie talent firm Vector […]

  • Disney-Fox Deal Sets Up Scramble for

    Disney-Fox Deal Unleashes Flood of Free-Agent Executives, Talent

    CAA is looking to bite off a bigger piece of the ever-expanding business of food and celebrity chefs with the launch of CAA Culinary. The marketing and hospitality unit will focus on developing a range of partnerships and business opportunities for food-centric CAA clients. Andrew Chason, manager and founder of the foodie talent firm Vector […]

  • Morgan Spurlock Sexual Misconduct

    Morgan Spurlock's TNT Series 'Who Rules the World' Halts Production

    CAA is looking to bite off a bigger piece of the ever-expanding business of food and celebrity chefs with the launch of CAA Culinary. The marketing and hospitality unit will focus on developing a range of partnerships and business opportunities for food-centric CAA clients. Andrew Chason, manager and founder of the foodie talent firm Vector […]

  • George Clooney Matt Charman

    Watergate Series in the Works at Netflix From George Clooney, Matt Charman

    CAA is looking to bite off a bigger piece of the ever-expanding business of food and celebrity chefs with the launch of CAA Culinary. The marketing and hospitality unit will focus on developing a range of partnerships and business opportunities for food-centric CAA clients. Andrew Chason, manager and founder of the foodie talent firm Vector […]

  • The Chi

    TV News Roundup: Showtime Offers Early Look at Series Premiere of 'The Chi'

    CAA is looking to bite off a bigger piece of the ever-expanding business of food and celebrity chefs with the launch of CAA Culinary. The marketing and hospitality unit will focus on developing a range of partnerships and business opportunities for food-centric CAA clients. Andrew Chason, manager and founder of the foodie talent firm Vector […]

  • Sam Esmail Remote Controlled Podcast

    Remote Controlled: 'Mr. Robot' Creator Reflects on Season 3, Previews Season 4

    CAA is looking to bite off a bigger piece of the ever-expanding business of food and celebrity chefs with the launch of CAA Culinary. The marketing and hospitality unit will focus on developing a range of partnerships and business opportunities for food-centric CAA clients. Andrew Chason, manager and founder of the foodie talent firm Vector […]

  • Thomas Ferguson

    Endemol Shine Names Thomas Ferguson VP of Licensing, Partnerships

    CAA is looking to bite off a bigger piece of the ever-expanding business of food and celebrity chefs with the launch of CAA Culinary. The marketing and hospitality unit will focus on developing a range of partnerships and business opportunities for food-centric CAA clients. Andrew Chason, manager and founder of the foodie talent firm Vector […]

More From Our Brands

Access exclusive content