Warner Bros. has finalized the senior management structure of the Harry Potter Global Franchise Development team, which oversees all aspects of the franchise.
Putting in place the final part of the HPGFD structure, Warner Bros. has promoted Polly Cochrane to executive VP and group marketing director, Warner Bros. U.K. and Ireland, and chief marketing officer, HPGFD. She was previously senior VP and group marketing director, Warner Bros. U.K., and chief marketing officer, HPGFD.
Warner Bros. said that franchise management had become “ever more important to the studio,” and that Cochrane will “continue to evolve Warner Bros. U.K.’s marketing operation, while also leading on global brand strategy and guidelines for HPGFD, in partnership with J.K. Rowling’s representatives at The Blair Partnership and Warner Bros. business units.”
Will Harrison has been confirmed as senior VP and chief commercial officer, HPGFD, based in London, and will “lead on the commercial and business initiatives relating to the ‘Harry Potter’ and ‘Fantastic Beasts’ franchises,” working in conjunction with The Blair Partnership.
Nicole Blake has been named senior VP, HPGFD, and will head up the group’s office in Burbank, “liaising closely with all Warner Bros. divisions and working hand in glove with Cochrane and Harrison on strategy, marketing and business development for the franchises.”
These appointments complete the senior HPGFD team led by Josh Berger, president and managing director, Warner Bros. U.K., Ireland and Spain, to whom all three will report.
“Polly’s well-deserved promotion reflects her incredible track record, which has seen her turn our cross-divisional marketing into a best-in-class operation,” said Berger. “Will is hugely experienced in international business development, while Nicole has an incredibly impressive background in franchise management, and I am delighted to round out the senior leadership with such talented executives. They are the perfect team to drive forward what is a world-leading franchise with substantial global reach.”