Ratings: ABC’s ‘American Crime’ Drops Off Following Season-Low ‘Scandal’

UPDATE: In updated national estimates released Friday afternoon by Nielsen, ABC’s “Scandal” picked up a tenth (2.7/8 in 18-49, 8.25 million viewers overall), but that still left it down 0.3 (10%) from last week and down 0.6 from two episodes ago. It was Thursday’s No. 1-rated drama in 18-49, 25-54 (3.0/8) and total viewers.

Elsewhere, some preemptions and delays due to college basketball resulted in three CBS shows losing a tenth: “The Odd Couple” (2.5/8 in 18-49, 10.23 million viewers overall), “Mom” (2.2/7 in 18-49, 9.09 million viewers overall) and “Elementary” (1.4/5 in 18-49, 7.58 million viewers overall). The entire Thursday lineup will now be preempted for two weeks by coverage of the NCAA men’s basketball tournament.

Revised up a tenth were NBC’s timeslot-premiere of “Dateline” at 8 (0.9/3 in 18-49, 4.51 million viewers overall) and Fox’s two-hour “American Idol” (1.8/6 in 18-49, 8.32 million viewers overall).

 

The first Thursday of Daylight Saving Time produced season-low results for numerous programs, including ABC dramas “Grey’s Anatomy” and “Scandal,” which contributed to a roughly 30% decline for “American Crime” in its second week.

Fox’s “American Idol” fell to its low too while CBS won the night behind “The Big Bang Theory,” which dipped but held up pretty well, and “The Odd Couple,” which had its lowest score to date but again won its timeslot.

According to Nielsen, 27.9% of adults 18-49 were watching television during the 8 o’clock hour last night — down a steep 11% from the previous week (31.3%). The falloff was about 7% in the 9 o’clock hour but just 2% by 10 o’clock.

At ABC, “Grey’s Anatomy” (2.1/7 in 18-49, 7.4 million viewers overall) was down 0.3 from last week and a tick below its previous season low (2.2) set on Feb. 26. It was followed by “Scandal” (2.6/8 in 18-49, 8.3 million viewers overall), which fell off 0.4 from last week’s number and has now fallen a big 0.7 with just its last two episodes. It still led its hour in 18-49, though CBS closed the gap and moved ahead in 25-54.

American Crime” (1.4/5 in 18-49, 5.8 million viewers overall) followed with a 30% tumble from its credible premiere of last week (2.0) and, at least in the prelims, it finished behind CBS’ “Elementary” in the demo (1.4 vs. 1.5).

Following “American Crime” and the local news, “Jimmy Kimmel Live” — featuring President Obama — averaged about 3.9 million viewers on ABC to win the latenight race over CBS’ “Late Show with David Letterman” (2.7 million) and NBC’s repeat of “Tonight Show Starring Jimmy Fallon” (2.6 million). In the 25 markets with Local People Meters, the “Tonight” encore stayed within a tick of “Kimmel” (0.9 vs. 1.0) even though ABC had nearly triple the rating in the 10:30 p.m. half-hour (1.7 vs. 0.6).

Elsewhere, primetime ratings for CBS are subject to revision in the nationals due to preemptions or delays for college basketball in markets including Charlotte, Raleigh and Greensboro. But in the affiliate-based preliminary nationals, “The Big Bang Theory” was again the night’s dominant program (4.4 rating/16 share in adults 18-49, 16.1 million viewers overall), down a bit from last week’s best-in-months score (4.8) but on par with the 4.5 it did on both on Feb. 19 and 26.

In its fourth week, “The Odd Couple” (2.6/9 in 18-49, 10.7 million viewers overall) was down 0.4 from last week but not far behind the 2.8 it did with its second episode on Feb. 26; it led its timeslot in 18-49 and 25-54 as well as total viewers. Following a “Big Bang Theory” repeat at 9 p.m., “Mom” (2.3/7 in 18-49, 9.2 million viewers overall) was up a tick at 9:30 p.m., and “Elementary” rose 0.2 (1.5/5 in 18-49, 7.8 million viewers overall).

Fox improved its Thursday standing with a two-hour installment of “American Idol” (1.7/6 in 18-49, 8.1 million viewers overall), though these were easily the show’s lowest scores of the season — down 0.4 from its previous low in 18-49 (2.1).

NBC remained fourth on the night, as the premiere of “Dateline: The Real Blacklist” (0.8/3 in 18-49, 4.5 million viewers overall) matched last week’s score for “The Slap” — which, considering the declines on the other networks, might be considered a moral victory.

“The Blacklist” was in line with last week at 9 p.m. (1.7/5 in 18-49, 7.3 million viewers overall), but the net lost ground at 10 p.m. with “The Slap” in its new time period (0.6/2 in 18-49, 2.9 million viewers overall). A week ago, the last episode of “Allegiance” before it was canceled did a 0.8 in the demo and 3.3 million total viewers.

At CW, the returning “The Vampire Diaries” (0.6/2 in 18-49, 1.3 million viewers overall) was a bit below its prior original, while “Reign” was steady (0.4/1 in 18-49, 1.0 million viewers overall).

Preliminary 18-49 averages for the night: CBS, 2.4/8; ABC, 2.0/7; Fox, 1.7/6; Univision, 1.1/4; NBC, 1.0/3; Telemundo, 0.6/2; CW, 0.5/2.

In total viewers: CBS, 10.2 million; Fox, 8.1 million; ABC, 7.2 million; NBC, 4.9 million; Univision, 3.0 million; Telemundo, 1.3 million; CW, 1.2 million.

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