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Wednesday Cable Ratings: Shark Week Shows Dominate; USA’s ‘Mr. Robot’ Up Again

PRIMETIME CABLE REPORT: Discovery Channel claimed Wednesday’s top three programs in Nielsen’s adults 18-49 rankings with its Shark Week programming of Super Predator (1.51 rating in 18-49, 3.355 million viewers overall), Ninja Sharks (1.44 rating in 18-49, 3.042 million viewers overall) and Bride of Jaws (1.00 rating in 18-49, 2.305 million viewers overall for an encore telecast) … Super Predator is Shark Week’s most-watched program to date, and is tied in the demo with Sunday’s opening-night extravaganza Monster Mako.

USA’s Mr. Robot continued to look good in its third week, rising to a best-yet 0.59 rating in adults 18-49 (up 7% from last week) even as its overall audience declined (1.602 million). It seems to be meshing well with lead-in Suits (0.62 rating in 18-49), giving USA the night’s top two scripted cable originals in the demo.

BET’s The Game was on the low side (0.60 rating in 18-49) but was the top cable original comedy in the demo.  …  ABC Family’s Baby Daddy held steady (0.36 in 18-49), again building on its lead-in from Melissa and Joey (0.32); the former is building on the latter by even more in adults 18-34 (0.42 vs. 0.31). … Repeats of The Big Bang Theory (TBS) averaged a strong 0.81 rating in 18-49 about 2.5 million total viewers from 9 to 11.

A&E’s Duck Dynasty remained the top non-scripted series in both 18-49 (0.75 rating), its lowest score in three summer airings, and total viewers (2.167 million, up slightly from last week). … MTV’s Catfish was back in originals (0.56 rating in 18-49, 1.021 million total viewers), standing as cable’s top-rated original series of the night in adults 18-34 (0.78 rating).

Fox News Channel easily won the cable news race, with The O’Reilly Factor drawing both its largest adults 25-54 audience (514,000) and its largest overall audience (2.765 million) of the summer. Anderson Cooper‘s interview with Donald Trump was a distant second at 8 p.m. (186,000 adults 25-54 and 645,000 total viewers) but these were about 20% above the show’s Monday-Tuesday averages of this week and helped CNN to a solid second-place demo finish.

 

TOP CABLE ORIGINALS IN 18-49 RATING
1.  Special: Super Predator (Discovery), 1.51
2.  Special: Ninja Sharks (Discovery), 1.44
3.  Special: Bride of Jaws-r (Discovery), 1.00
4.  Duck Dynasty (A&E), 0.75
5.  Suits (USA), 0.62
6.  The Game (BET), 0.60
7.  Mr. Robot (USA), 0.59
8.  Catfish (MTV), 0.56
9.  Key & Peele (Comedy), 0.46
10.  South Park, 9:30 p.m.-r (Comedy), 0.44
10.  Tiny House Hunters (HGTV), 0.44
12.  Country Bucks (A&E), 0.42
13.  House Hunters Intl.-r (HGTV), 0.40
13.  Property Brothers Buy and Sell (HGTV), 0.40
15.  South Park, 9 p.m.-r (Comedy), 0.39
15.  Mystery Diners (Food), 0.39
17.  Unsung (TV1), 0.37
17.  Duck Dynasty, 9 p.m.-r (A&E), 0.37
19.  Frankie & Neffe (BET), 0.36
19.  Baby Daddy (ABC Family), 0.36

TOP CABLE ORIGINALS IN TOTAL VIEWERS (in millions)
1.  Special: Super Predator (Discovery), 3.355
2.  Special: Ninja Sharks (Discovery), 3.042
3.  The O’Reilly Factor (Fox News), 2.765
4.  Special: Bride of Jaws-r (Discovery), 2.305
5.  Kelly File (Fox News), 2.226
6.  Duck Dynasty (A&E), 2.167
6.  Suits (USA), 2.161
7.  Tiny House Hunters (HGTV), 2.063
8.  Movie: Camp Rock-r (Disney), 1.899
9.  American Pickers, 9 p.m.-r (History), 1.809
10.  Liv and Maddie-r (Disney), 1.803

TOP PRIMETIME NEWS NETWORKS

Adults 25-54
Fox News  ………………………  358,000
CNN ……………………………… 177,000
HLN ……………………………… 146,000
MSNBC …………………………. 129,000
Top program: O’Reilly Factor (FNC), 514,000

Total Viewers
Fox News  ……………………… 2.135 million
MSNBC ………………………….    811,000
CNN ………………………………   608,000
HLN ………………………………   366,000
Top program: O’Reilly Factor (FNC), 2.765 million

Source: Nielsen (live plus same-day)

Each 18-49 ratings point represents about 1.27 million viewers

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