U.K. television execs Pat Younge, Narinder Minhas and Lucy Pilkington have launched media company Sugar Films to “create programming for young, mainstream and diverse audiences.” The company encompasses a production company, Sugar Films, and a digital arm, Sugar Films Lab.
“We know that bold, provocative and challenging programs can draw huge audiences, and we intend to be the go-to company for these ideas across all platforms,” said Pilkington, creative director of Sugar Films.
The co-founders have equal shareholding in the company, but as managing director, Younge will oversee Sugar Films Lab and the company’s operations, and as creative directors, Minhas and Pilkington will lead the development of content and formats.
Prior to co-founding Sugar Films, Younge was chief creative officer of BBC Productions. He also founded consultancy firm WeCreate Associates. He has worked in commissioning and production for over 20 years, across ITV, the BBC and Channel 4, and also led the turnaround of U.S. cable network Travel Channel Media, culminating in its sale for $1 billion in 2009.
Minhas was previously director of programs at Diverse Productions. His credits include “Make Me a Muslim,” “The Girl With 7 Mums” and “Snowdon and Margaret: Inside a Royal Marriage.”
A leading industry spokesperson on diversity and inclusion, Pilkington has worked as part of the senior commissioning team at Virgin Media where she created the “Danny Dyer” franchise and dance format “Bump n Grind.” At Channel 4 she developed the “Food Hospital” and “Four Rooms.” Most recently, she adapted shows at BBC Worldwide for the international market.