TV Content to Improve Despite Falling Budgets: NATPE Report

Although the amount of TV available today is already staggering to many, a NATPE survey shows many believe that number of series is going to grow.

Over half of the NATPE members polled in a survey released Tuesday (54%) believed that the number of scripted shows available to consumers will increase over the next two years. Of the members polled, 75% of them believe services such as Netflix, Hulu and Amazon Instant Video will play the largest roles in bringing new shows to the market.

However, despite fear that viewers will be too flooded with new shows, nearly half of the members polled believed that the quality of the scripted television series will increase. In an interesting dichotomy, half of the members also agreed that budgets for these shows will decline, showing that those surveyed believed that quality will rise while cost will fall.

“This survey of our members’ opinions reveals that content creators and providers believe that the proliferation of scripted content is not slowing over the next two years,” NATPE president and CEO, Rod Perth, said. “Future surveys will deal with the content-related subjects like advertising and virtual reality, among other issues. These surveys are part of an expanded initiative to further enhance the services NATPE provides to our membership.”

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