‘Transparent’ Pushes Emmy Campaign with West L.A. Rally

Transparent Emmy campaign
Courtesy of Cynthia Littleton/Variety

Let the Emmy games begin. With television’s big night on the horizon, “Transparent” has launched its Emmy campaign in full force — starting on Santa Monica Boulevard in West L.A.

Thursday morning, a large mob, donning “Transparent” garb and holding social media-tailored signs, excitedly took over the busy streets during morning commute hours, outside of Variety‘s headquarters to bring attention to the Amazon Studios series.

Two participants (pictured below) said they we’re hoping to rally loud and proud enough to stop traffic, as they were promoting the show. While cars were honking passing by, the duo caught the attention of a Variety staffer on their way into work, and explained that the office was the first of three stops for the day. Next on the list was Amazon’s digs, followed by Sony in Santa Monica.

The rally follows another Los Angeles-based Emmy stunt for Jill Soloway’s award-winning series, which implemented single-stall bathrooms in L.A. restaurants to promote a gender-neutral community.

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  1. Miltie says:

    The show that no one watches.

  2. sam says:

    Whoa is this really necessary? This is actually a turn off to me anyways.

    • Terry says:

      I have the exact opposite reaction. What’s necessary is for shows like Transparent, which reveal the common humanity we all share, to be as widely publicized as possible in the hope that people will open their minds and hearts to difference. I love how this is marketed, with real people in public space, sharing the voice of acceptance and openness. Better than watching a commercial, that’s for sure. Just saying….

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