BET is looking to give its Wednesday 10 p.m. comedy block an event feel with the addition of “P.S. The BET Post Show” as a regular series following the final season of “The Game” and season two of “Frankie and Neffe.”
BET said the inaugural outing of its Wednesday 10-11:30 p.m. lineup brought in 2.8 million viewers, a double-digit improvement over its year-ago average.
“Game’s” ninth and final season opened to 1.3 million in live-plus same day ratings. “Frankie” delivered 900,000 viewers while the “Post Show” held on to 518,000 viewers. The “Post Show” features Amberia Allen and Jasmine Brand discussing the episodes and dishing behind-the-scenes stories.
“Game” is far off the high of 7.7 million viewers that the show reached in its BET debut in January 2011 after three seasons on the CW. But “Game” is still a comedy tentpole for the Viacom cabler at a time when it is growing its scripted programming roster.
BET is making a big push to drive interest in “Game” on social media, where it has a loyal cadre of followers. On Wednesday BET logged 10.5 million impressions for the show via Facebook, according to Nielsen’s SocialGuide stats.